Creative Strategy for Advertising

Estudio Publicidad y este curso me despejó muchísimas dudas sobre como debe abordarse una estrategia creativa y los pasos o procesos que hay que seguir para lograrlo. Me encantaron las clases explicativas y me parece interesantísima la tarea final. Realmente creo que es un curso muy, pero muy recomendable.

Bom curso, bem introdutório e ótimo guia para quem está começando a criar seus próprios projetos e começando a pegar seus primeiros freelas, um passo a passo pratica para não se perder durante o processo de criação do projeto

wow! este curso es increíble, super conciso y con gran metodología para abordar la estrategia creativa. Supremamente claro como Laura resume sus años de experiencias en la interpretación e ideación de una estrategia creativa exitosa! WOW felicitaciones al aprofesora!

As Laura's colleague, I was curious about what her creative process is like. So I decided to dive into Laura's method. And I really found some gems to follow. If you have a chance to watch Elizabeth Gilbert's Ted video, you will understand that creativity most of the time is a mysterious process. But in Advertising you have to face many requirements. Therefore, having a method does not make you less creative, it makes you more professional. And in this course Laura is as brilliant as her ideas.

IS A WELL COURSE DESIGN A REVIEW BRIEF TO APPLY INMMEDIATLY

This is an amazing course! It speaks about how the creative strategy is integral part of the brief. It all starts with the brief!

This was my second course and quite different from my first. Laura is clearly well-versed, experienced, and creative, but my favorite part was how great of a teacher she is. She broke down complex goals into step-by-step tasks and bite-sized chunks that made it easy to follow her train of thought. I appreciated how many "written shots" there were to visually have us connect with her thought process instead of just explaining her normal procedure or showing off her work. Great!

Totalmente recomendado, muy buenos consejos y muy buen contenido.

Great course!

I have taken a few courses from Domestika and this one beats all the others - so engrossing from the start to finish, it offers the near-perfect framework to arrive at a creative strategy. I am going to do this course atleast a couple of times to assimilate everything she said. If you are starting out in advertising, this is a great place to begin your journey. All the best. :)

It's the right choice if you need to start thinking at a communication project in a professional and organized way. I found really helpful all the tips and the charts Laura shared with us. Thanks