Instagram: Promote and Position Your Brand
A course by Guid MeineleckiAdvertising Consultant
A course by Guid Meinelecki, Advertising Consultant
Learn strategies to create impactful content in a range of formats and organically position your personal brand on Instagram
Finding the best way to express yourself on Instagram while achieving an organic positioning is a challenging feat. Advertising consultant Guid Meinelecki, who specializes in digital communication and fashion, has worked with brands like Azaléia, Jack Daniels, and C&A and is here to teach you the secrets of Instagram to help you launch your business and market your brand.
In this course, learn to build your personal brand on Instagram by publishing relevant and creative content. Guid guides you through how to produce authentic posts and plan product and service launches efficiently to boost your positioning and influence on social media.
What will you learn in this online course?
11 lessons & 14 downloads
Personal brand vs. corporate brand
6 minutes, 23 seconds
Instagram and digital content
10 minutes, 1 second
Visual universe: discover your differential
10 minutes, 16 seconds
Persona: the person behind the post
9 minutes, 23 seconds
Defining content themes
10 minutes, 10 seconds
The purpose of each post
7 minutes, 18 seconds
What's included in this course?
As an introduction to the course, get to know a little bit about Guid Meinelecki and how digital communication became one of the keys to her success. She also talks about where she finds the inspiration to maintain her authenticity.
Look at the differences between personal and corporate branding to plan how to position yourself online. Guid unveils Instagram tricks one by one, demonstrating why it's one of the most comprehensive communication tools around. Then shift your focus to defining your target audience.
Now it's time to start creating original and impactful posts! See how to plan your publications by mapping out objectives and goals for each post. Next, curate a sequence of five publications to launch your product or brand.
Round out the course with an analysis of your content, metrics, and results to observe and understand the impact of your decisions on your positioning. Guid gives some final tips for fueling your creativity so you never run out of relevant content to keep your followers engaged.
What is this course's project?
Produce five posts with authentic content for an Instagram launch.
Who is this online course for?
Anyone interested in communicating via Instagram and organically positioning their brand in an authentic way.
Requirements and materials
No prior knowledge is necessary for this course.
For materials, all you need is a computer, a phone, and an Instagram account.
Reviews
- 4 months ago
Este curso me sirvió muchísimo para poder hacer publicaciones en redes sobre mis productos; pero también para planear incluso mi contenido personal.
- 1 year ago
Excelente curso super detallada. Ideal para darle forma a tu marca personal!!
- 2 years ago
Muy buen curso! Inspirador y práctico!
- 2 years ago
excelente!!!!
- 2 years ago
Excelente conteúdo. A Guid arrasou muito!
She studied to become a stylist, style consultant, and fashion producer, advising clients with her exclusive methods. She has collaborated with brands like Azaléia, Jack Daniels, and C&A.
She also works with planning and mentoring for brands in the digital field and is the creator of Não Repete, a company that specializes in digital strategy and content creation, which connects brands and women with the aim of empowering and inspiring them to dress however they choose.
Content
- U1
Introduction
- About Me
- Influences
- U2
Personal branding and digital communication
- Personal brand vs. corporate brand
- Instagram and digital content
- Visual universe: discover your differential
- Persona: the person behind the post
- U3
Putting your self-knowledge into practice
- Defining content themes
- The purpose of each post
- Planning a launch in five posts
- U4
Analyze what has been done and start over
- Analyzing what has been done
- How to always have something to post?
- FP
Final project
- Instagram: Promote and Position Your Brand
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is ideal for professionals, creators, and entrepreneurs who want to strengthen their personal brand, create authentic content, and build a strategic presence on Instagram.
No prior experience is needed. The course covers intermediate concepts but also supports those just starting to develop their identity and digital presence.
You will learn how to build an authentic personal brand, use storytelling, plan visual identity, create Instagram content, define your persona, and analyze performance metrics.
All you need is internet access, a device to watch the lessons, and an interest in self-awareness, branding, and social media. Advanced design or marketing knowledge is not required.
The course introduces storytelling techniques, theme definition, archetype use, and visual curation to help you create authentic, engaging content tailored to your audience.
Yes, the course includes strategies for planning launches, creating post sequences, using stories, and analyzing results to maximize campaign impact.
Yes, you will learn how to create visual identities that reflect your essence, explore colors and archetypes, and even develop a personal logo for your brand.