Instagram: Promote and Position Your Brand

Overview

“To understand communication, you need to understand persona. In this class, we'll see how to apply this concept to your personal brand.”

In this video lesson Guid Meinelecki addresses the topic: Persona: the person behind the post, which is part of the Domestika online course: Instagram: Promote and Position Your Brand. Learn strategies to create impactful content in a range of formats and organically position your personal brand on Instagram.

Partial transcription of the video

“Persona: the person behind the post So far, we have seen that branding is the management of the elements you use to communicate and that social networks are the tool you use for that communication. Speaking of communication, understand that for it to happen, two sides are needed and that's why now let's understand a little the concept of persona and how you can use it. Now I'm going to introduce another marketing tool for the development of brands, which is called persona. She is the research and definition of who is the ideal audience with which you will communicate. In this study, you cre...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram: Promote and Position Your Brand

• Level: Beginner
• 100% positive reviews (19)
• 919 students
• 4 units
• 11 lessons (1h 25m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media