Newsletter Template Design with Adobe XD and Canva
Define the brand identity and the target
A course by Sparrow & Snow , Graphic Designer, Photographer, and Entrepreneur
Joined April 2021
About the video: Define the brand identity and the target
Overview
“Here I will explain the importance of knowing your target and having a defined brand identity in order to design the newsletter.”
In this video lesson Sparrow & Snow addresses the topic: Define the brand identity and the target, which is part of the Domestika online course: Newsletter Template Design with Adobe XD and Canva. Learn to create eye-catching designs for any type of business and turn them into templates ready to be sent with Mailchimp.
Partial transcription of the video
“Define the brand identity and the target A newsletter must be designed and written always keeping in mind your target and your brand identity, that is the way you present yourself to your audience. If you fully understand the type of person who uses your services and purchases your products, you will know how to make her happier, proposing what really interests her and thus gaining his trust. Let's see it in this lesson. How can I understand what my target is? I want to give you some suggestions to identify your target. First of all, take a look at social media accounts businesses similar t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Newsletter Template Design with Adobe XD and Canva
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Category
Design, Marketing & Business -
Software
Adobe XD, Canva -
Areas
Communication, Content Marketing, Design Management, Digital Design, Digital Marketing, Graphic Design, Marketing

Sparrow & Snow
A course by Sparrow & Snow
Federica Giacomazzi is a graphic designer, photographer, and the cofounder of Sparrow & Snow. Born into a creative family, Federica began exploring photography with school desks and only later discovered her passion for graphic design.
Alongside her husband, she founded the design studio Sparrow & Snow, which specializes in creating and designing digital resources such as websites, social media kits, newsletter templates, mock-ups, and stock photographs.
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