Content Marketing 101: Boost Your Business
Finding Your Niche
A course by Helena Pearce , Content Marketer and Strategist
About the video: Finding Your Niche
Overview
“In this lesson, you’ll figure out the categories you should be creating content for. I’ll walk you through the right method for choosing your subject areas and help you identify the “white space” for your industry or topic. ”
In this video lesson Helena Pearce addresses the topic: Finding Your Niche, which is part of the Domestika online course: Content Marketing 101: Boost Your Business. Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention.
Partial transcription of the video
“Finding Your Niche You've built your brand's foundation. It's time to start creating the content. But before you just start putting content about aimlessly, it's important that you carve out a niche. I'll show you some methods to do this strategically using keyword research, to find long tail phrases and figure out what your core and subcategory should be. I'll show you why it's important to be an expert in fewer topics rather than a master of none. I'll be identifying a core category and some subcategories for Custom Candle Crafts as a case study. I'll be plotting these out on a mind map r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing 101: Boost Your Business
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Social Media, Storytelling
Helena Pearce
A course by Helena Pearce
Helena Pearce is a content marketer and strategist from London, England. After studying English Literature at Queen Mary University of London, she went on to work as a Junior Content Editor at Amazon. After five years of working her way up the ranks, she moved on to work for Samsung as Head of Content for Europe.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
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- 12 lessons (1h 59m)
- 22 additional resources (5 files)
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- Audio: English
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- Level: Beginner
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