Creative Lettering: Draw Words with Style
Defining the highlight word
A course by Karol Stefanini , Designer and Lettering Artist
About the video: Defining the highlight word
Overview
“In this class, you will learn that within a lettering art there are words that deserve greater prominence, medium prominence and minimum prominence. It's the idea of information hierarchy. This analysis will serve to further enhance the final result of the work. ”
In this video lesson Karol Stefanini addresses the topic: Defining the highlight word, which is part of the Domestika online course: Creative Lettering: Draw Words with Style. Learn to combine text, colors, and other decorative elements to compose fun, eye-catching lettering pieces on any surface.
Partial transcription of the video
“Defining the highlight word Still within the proposal, the phrase that we previously chose, from now on, we will put into practice the idea of information hierarchy. The idea of information hierarchy works as a filter idea in your sentence. By doing this analysis, you will be able to see that within the same sentence, There are words with different weights and importance. When you put the information hierarchy into practice, you highlight, you give importance for the words that really deserve this highlight. Within a sentence, there can be prepositions, articles, conjunctions, adverbs, pron...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering: Draw Words with Style
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
Karol Stefanini
A course by Karol Stefanini
Karol Stefanini is a designer by trade and a true artist at heart. It was while at university that Karol first discovered typography and, after graduating, made the decision to dive into the world of lettering. Since then, she has been writing her story in stunning letters full of style and creativity.
She is currently the owner of Estúdio TipoDela, which specializes in producing typography, calligraphy, and lettering pieces. She is also a social media content creator for platforms including Instagram, YouTube, TikTok, and Pinterest, where she has over 2.5 million followers. She has collaborated with big names like Louis Vuitton, Grupo Boticário, Instagram, Swarovski, Fujifilm, Calzedonia, and Rede Globo, to name just a few.
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