Art Licensing 101: Build Your Illustration Career
A course by Allison Cole , Illustrator and Surface Designer
Joined May 2021
Learn how to grow your business through essential pattern design skills and valuable licensing basics.
Joined May 2021
Creating unique products with an original design is a great way to build a successful business. In the process of doing so, it’s important to license your work and promote it. Illustrator and surface designer, Allison Cole, has made a career of monetizing her colorful, whimsical patterns, and has collaborated with clients such as Hasbro, Snapchat and Target.
Transform your unique pattern designs into a successful business. Allison uses her expertise and experience to teach you the basics of art licensing and how to create a professional design and presentation. Discover how to apply marketplace research to your work and what you need to do to sell it.
What will you learn in this online course?
12 lessons & 7 downloads
- 99% positive reviews (291)
- 8,447 students
- 12 lessons (1h 35m)
- 7 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a surface design presentation print to market to potential clients.
Projects by course students
Who is this online course for?
This course is for illustrators and artists who want to learn about licensing their work and build industry-specific business skills.
Requirements and materials
Some experience in illustration or design, and basic knowledge of Photoshop is required.
Reviews
Allison Cole
A course by Allison Cole
Allison Cole is a seasoned illustrator and surface designer renowned for her vibrant and engaging creations. With a passion for art that dates back to her formative years, Allison honed her skills at The Rhode Island School of Design, where she gained a comprehensive understanding of the creative process. Her career journey began as a graphic designer and freelance illustrator, during which she explored the world of surface design by crafting and selling her own products. This self-driven initiative led her to discover the potential of creating art for products, ultimately guiding her towards a career in surface design.
Over time, Allison has collaborated with an impressive array of clients, including Target, Keds, and West Elm, and has developed product lines with brands such as Paintbrush Studio Fabrics and Badge Bomb. Her work is celebrated for its unique motifs, vibrant colors, and compelling compositions that capture the imagination. Allison's dedication to her craft is evident in her strategic approach to building her brand and establishing licensing partnerships. She continues to inspire artists by demonstrating how to transform illustrations into captivating collections, offering insights into the world of surface design with the aim of empowering others to see their work on products.
Content
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U1
Introduction
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About Me
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Influences
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U2
Fundamentals of Art Licensing
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Art Licensing to Grow Your Business
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Licensing Terms and Definitions
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Markets and Research Tips
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U3
Creating Your Art
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Reflection and Pattern Design: Inspiration
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Repeating Patterns Explained
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Pattern Design: How to Make a Repeating Pattern
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How to Make a Presentation Print
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U4
Promoting and Selling Your Work
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How to Promote Your Work
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How to Present Your Work to Prospective Clients
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Selling Your Designs: Best Practices
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FP
Final project
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Art Licensing Foundations
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
evacortezarte
Muy entusiasmada con este curso. Avanzando en las primeras lecciones, pinta muy bien :)
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yecchao
Good course.
zeynepyilmazoglu
PlusThis course really inspired me and made me realized what I really wanted to do. Thank you so much Allison!
manita_kaewkhong
Good course.
lw
Brilliant