Art Licensing 101: Build Your Illustration Career

A course by Allison Cole
Illustrator and Surface Designer. Providence, United States.
Joined May 2021
, Illustrator and Surface Designer

Learn how to grow your business through essential pattern design skills and valuable licensing basics.

  • 100% positive reviews (46)
  • 1414 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to grow your business through essential pattern design skills and valuable licensing basics.

  • 100% positive reviews (46)
  • 1414 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 12 lessons (1h 35m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Creating unique products with an original design is a great way to build a successful business. In the process of doing so, it’s important to license your work and promote it. Illustrator and surface designer, Allison Cole, has made a career of monetizing her colorful, whimsical patterns, and has collaborated with clients such as Hasbro, Snapchat and Target.

Transform your unique pattern designs into a successful business. Allison uses her expertise and experience to teach you the basics of art licensing and how to create a professional design and presentation. Discover how to apply marketplace research to your work and what you need to do to sell it.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Fundamentals of Art Licensing
  • U3
    U3. Creating Your Art
  • U4
    U4. Promoting and Selling Your Work
  • FP
    FP Final Project
View details

Start by getting to know Allison as she discusses what has shaped her as an illustrator and surface pattern designer. She shares her inspirations, how she began establishing her brand and her experience in the industry. Then get an overview of what to expect from the course.

Allison teaches you about what art licensing is and how it can be used to grow your business. Learn the important terms and definitions, the different ways you can arrive at an agreement with a client, and understand the markets for surface design.

Explore strategies for applying marketplace research to your own work to determine your target market. Then create a moodboard with references based on what you’ve discovered. Allison guides you through the process of designing a repeated pattern, and how to create it in Photoshop. Learn how to make a presentation print to show to potential clients.

Discover the various ways you can promote your work at trade shows, online, and through social media. Get advice on how to present and pitch your designs. Wrap up the course by hearing the best practices for pricing and what to do once you’ve sold them.

What is this course's project?

Create a surface design presentation print to market to potential clients.

Who is it for?

This course is for illustrators and artists who want to learn about licensing their work and build industry-specific business skills.

What you need

Some experience in illustration or design, and basic knowledge of Photoshop is required.


1414 Students
46 Reviews
100% Positive ratings
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Allison Cole

A course by Allison Cole

Illustrator and Surface Designer

Allison Cole is an illustrator and surface designer. After graduating in Printmaking from Rhode Island School of Design, she started making products with her own illustrations, such as notebooks, tote bags and pillows. She turned that into a career by selling the items at craft markets and then on Etsy.

Her creative passion and industry expertise has led her to work with multiple clients across several markets including Target, Snapchat, Hasbro, and Nike.


  • U1


    • About Me
    • Influences
  • U2

    Fundamentals of Art Licensing

    • Art Licensing to Grow Your Business
    • Licensing Terms and Definitions
    • Markets and Research Tips
  • U3

    Creating Your Art

    • Reflection and Pattern Design: Inspiration
    • Repeating Patterns Explained
    • Pattern Design: How to Make a Repeating Pattern
    • How to Make a Presentation Print
  • U4

    Promoting and Selling Your Work

    • How to Promote Your Work
    • How to Present Your Work to Prospective Clients
    • Selling Your Designs: Best Practices
  • FP

    Final Project

    • Art Licensing Foundations

What to expect from a Domestika course

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

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  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Art Licensing 101: Build Your Illustration Career. A Illustration, Marketing, and Business course by Allison Cole

Art Licensing 101: Build Your Illustration Career

A course by Allison Cole
Illustrator and Surface Designer. Providence, United States.
Joined May 2021
  • 100% positive reviews (46)
  • 1414 students