Renovation and Interior Design: Create Your Own Brochure
Naming and conception of the concept
A course by Studio GUM , Architecture Studio
Joined May 2021
About the video: Naming and conception of the concept
Overview
“Now, we will deepen the main aspect of our project: the conception of the concept and the choice of the naming. Thanks to this, it will be easier to define everything else.”
In this video lesson Studio GUM addresses the topic: Naming and conception of the concept, which is part of the Domestika online course: Renovation and Interior Design: Create Your Own Brochure. Learn to conceptualize and plan a renovation project by collecting all the information in a brochure ready to be presented to the client.
Partial transcription of the video
“Naming and conception of the concept In this lesson, we will address the importance the conception of a concept and the naming associated with it. When we talk about naming, it does not necessarily have to be the title, the name of the activity we are planning, but it is the title we give ourselves to condense the idea that we want to return of our project and obviously it will have to intrigue our end customer. To start this process, one thing that can help you is to identify yourself in the part of the final user, that is, of whom, at the end of the realization, it will have to live those...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Renovation and Interior Design: Create Your Own Brochure
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Category
Architecture & Spaces -
Areas
Architectural Illustration, Architecture, Design, Digital Design, Sketching

Studio GUM
A course by Studio GUM
Valentina and Giuseppe are Sicilian architects. Both hold degrees in architecture, although Giuseppe originally studied fine arts before deciding to follow his passion for design. After gaining experience in Italy and abroad, they founded Studio GUM in the historic city center of Ragusa in 2010. While the primary focus of their studio is architecture, the duo also organizes and promotes activities and events revolving around visual arts.
Their unique approach of including artists and incorporating other disciplines into their work has led them to collaborate with a variety of clients throughout their career, designing and renovating private residences, businesses, showrooms, hotels, and more.
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- 579 students
- 10 lessons (2h 0m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Level: Beginner
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