Adobe Illustrator for Advanced Illustration
Course 3: Mascot Illustration for Advertising: Concept and sketches
By Aarón Martínez , Designer and Illustrator
About the video: Concept and sketches
Overview
“With the mood board ready, you will start sketching to define what type of pet and what segment of the industry you are going to direct. ”
In this video lesson Aarón Martínez addresses the topic: Concept and sketches, which is part of the Domestika online course: Course 3: Mascot Illustration for Advertising. Practice using brushes and extending paths while creating a brand mascot.
Partial transcription of the video
“COURSE 3 - LESSON 2 Concept and sketches We will create the concept of our mascot, we will select what will be and to which segment of the industry it will target, then we will do the sketches. We begin. It is time to start the sketches for our pet. We will do previous exercises to identify the characteristics most important and that our character is created in this style. We have some references that we collected above, in which we were able to detect that expressions, posture, the value of the lines will be some of the attributes and characteristics what should our character have to belon...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Course 3: Mascot Illustration for Advertising
Aarón Martínez
By Aarón Martínez
Aarón Martínez is an illustrator and designer specializing in 3D and industrial design. His work is incredibly varied, ranging from the creation of images for printed media to web design and 3D printing.
In his spare time, he enjoys creating characters and their worlds, basing his ideas on the question, "What do they do when no one is watching?" He enjoys playing with words and contradictions and always tries to add a surreal touch to his storytelling.
Aarón also enjoys observing the small details of things because it helps him understand how to model. Although most of his projects are destined for print or web, he treats each piece as if it were going to be physically reproduced in 3 dimensions.
He has worked for Coca-Cola, Nike, Miroculus, and Aquacific, among others.
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