Design of a Visual Identity with Illustration
A course by HolaBosqueDesign and Illustration Studio
A course by HolaBosque, Design and Illustration Studio
Develop a brand universe by applying drawings to your design work
HolaBosque is a design studio with more than a decade of experience that has always known how to stand out thanks to the integration of illustration and manual and personalized typography in their design projects. This type of handmade element achieves unique and very striking results that have attracted clients such as Águila, Coca-Cola, Quilmes, Adidas, Google, and Movistar, among many others.
In this course, they teach you how to draw to design. Learn to create all kinds of hand-drawn elements and apply them to your designs to enrich them and fill them with personality.
What will you learn in this online course?
13 lessons & 8 downloads
Free drawings
12 minutes, 2 seconds
Selection
5 minutes, 56 seconds
Composition
7 minutes, 48 seconds
Typography
7 minutes, 41 seconds
Scanning and scanning
5 minutes, 2 seconds
Colorization
14 minutes, 41 seconds
What's included in this course?
Start by learning about HolaBosque's work and their influences.
They show you their creative process: see how ideas are born and the techniques they use to materialize them.
Learn different methods to make unique illustrations and do exercises to help you loosen up when drawing. Carry out all kinds of tests with materials, styles, and scales, which help you define the style of your designs.
Once the most traditional part is finished, digitize your drawings, add color to them, and make all the necessary compositions for the different supports to embody your design.
Recommended software & tools for this course
What is this course's project?
Create the identity for a music festival, from the development of the idea and the concept to the final application in different formats.
Projects by course students
Who is this online course for?
This course is for designers, illustrators, cartoonists, and anyone interested in incorporating their drawings and illustrations into design and branding projects.
Requirements and materials
Basic knowledge of Adobe Photoshop and Adobe Illustrator is recommended but not essential.
Regarding the materials, you need pencils and markers, tracing paper, a scanner, and a computer.
Reviews
- 6 months ago
Me gusto mucho la guía, el trabajo libre y la dinámica estan geniales
- 7 months ago
Es básico pero me gustó bastante, no sabía como mezclar la ilustración con el branding pero me ayudó a darme cuenta que no debo buscar la perfección en la ilustración sino encarar el proyecto dependiendo de lo que necesite.
- 8 months ago
Muito bom, além de ser bem explicativo do 0! Recomendo.
- 10 months ago
Este curso me pareció estupendo, ya que pude entender y poder crear mi propia marca aplicando dibujos a mi trabajo para que diera mas vida. Me gusto este curso porque también pude entender mas el programa de adobe photoshop y adobe illustrator.
- 1 year ago
muy básico y soy principiante en diseño
Content
- U1
Introduction
- Presentation
- Influences
- U2
Think
- Idea and concept
- materials
- U3
To draw
- Free drawings
- Selection
- Composition
- Typography
- U4
Digitize
- Scanning and scanning
- Colorization
- Digital composition
- Assembly and assembly of originals
- Professional advice
- FP
Final project
- Designing a visual identity with illustration
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create visual identities using illustration and hand lettering, from sketching to digitizing and applying your work in commercial, editorial, and branding projects.
Prior experience isn’t required, but having basic drawing skills and familiarity with digital tools will help you get the most out of the course.
You’ll need pencils, markers, tracing paper, regular paper, a scanner, a computer, and access to programs like Photoshop or Illustrator. Internet access is also recommended for resources and visual references.
Yes, this course is designed for graphic designers looking to incorporate illustration into their visual identity projects and expand their skills in branding and character design.
You’ll be able to create illustrated visual identities applied to posters, packaging, books, murals, apparel, advertising campaigns, and communication materials for brands or festivals.
Yes, you’ll learn techniques to scan, digitize, and edit your hand-drawn illustrations, prepare files, and apply textures in Photoshop to ensure quality for print and digital use.
The course covers traditional techniques like India ink, markers, graphite pencil, freehand drawing, sketching, inking, and texturing, along with digital processes for assembly and editing.