Design of a Visual Identity with Illustration

A course by HolaBosque
Design and Illustration Studio. Buenos Aires, Argentina.
Joined March 2018
, Design and Illustration Studio

Develop a brand universe by applying drawings to your design work

  • Spanish with subtitles in English
  • 96% positive reviews (130)
  • 2069 students

Develop a brand universe by applying drawings to your design work

Spanish with subtitles in English
  • 96% positive reviews (130)
  • 2069 students
  • 13 lessons (1h 47m)
  • 8 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

HolaBosque is a design studio with more than a decade of experience that has always known how to stand out thanks to the integration of illustration and manual and personalized typography in their design projects. This type of handmade element achieves unique and very striking results that have attracted clients such as Águila, Coca-Cola, Quilmes, Adidas, Google, and Movistar, among many others.

In this course, they teach you how to draw to design. Learn to create all kinds of hand-drawn elements and apply them to your designs to enrich them and fill them with personality.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Think
  • U3
    U3. To draw
  • U4
    U4. Digitize
  • FP
    FP Final project
View details

Start by learning about HolaBosque's work and their influences.

They show you their creative process: see how ideas are born and the techniques they use to materialize them.

Learn different methods to make unique illustrations and do exercises to help you loosen up when drawing. Carry out all kinds of tests with materials, styles, and scales, which help you define the style of your designs.

Once the most traditional part is finished, digitize your drawings, add color to them, and make all the necessary compositions for the different supports to embody your design.

What is this course's project?

Create the identity for a music festival, from the development of the idea and the concept to the final application in different formats.

Projects by course students

Who is this online course for?

This course is for designers, illustrators, cartoonists, and anyone interested in incorporating their drawings and illustrations into design and branding projects.

Requirements and materials

Basic knowledge of Adobe Photoshop and Adobe Illustrator is recommended but not essential.

Regarding the materials, you need pencils and markers, tracing paper, a scanner, and a computer.


2069 Students
130 Reviews
96% Positive ratings


A course by HolaBosque

Teacher Plus
Design and Illustration Studio

HolaBosque is made up of four graphic designers who carry the influence of handmade illustration and typography in their DNA. The studio has been operating for more than a decade, and throughout this time, each of its members has contributed part of their work and their personality to each project.


  • U1


    • Presentation
    • Influences
  • U2


    • Idea and concept
    • materials
  • U3

    To draw

    • Free drawings
    • Selection
    • Composition
    • Typography
  • U4


    • Scanning and scanning
    • Colorization
    • Digital composition
    • Assembly and assembly of originals
    • Professional advice
  • FP

    Final project

    • Designing a visual identity with illustration

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Design of a Visual Identity with Illustration. Illustration course by HolaBosque

Design of a Visual Identity with Illustration

A course by HolaBosque
Design and Illustration Studio. Buenos Aires, Argentina.
Joined March 2018
  • 96% positive reviews (130)
  • 2069 students