Design of a Visual Identity with Illustration

HolaBosque is a design studio with more than a decade of experience that has always known how to stand out thanks to the integration of illustration and manual and personalized typography in their design projects. This type of handmade element achieves unique and very striking results that have attracted clients such as Águila, Coca-Cola, Quilmes, Adidas, Google, and Movistar, among many others.

In this course, they teach you how to draw to design. Learn to create all kinds of hand-drawn elements and apply them to your designs to enrich them and fill them with personality.

Start by learning about HolaBosque's work and their influences.

They show you their creative process: see how ideas are born and the techniques they use to materialize them.

Learn different methods to make unique illustrations and do exercises to help you loosen up when drawing. Carry out all kinds of tests with materials, styles, and scales, which help you define the style of your designs.

Once the most traditional part is finished, digitize your drawings, add color to them, and make all the necessary compositions for the different supports to embody your design.

Create the identity for a music festival, from the development of the idea and the concept to the final application in different formats.

This course is for designers, illustrators, cartoonists, and anyone interested in incorporating their drawings and illustrations into design and branding projects.

Basic knowledge of Adobe Photoshop and Adobe Illustrator is recommended but not essential.

Regarding the materials, you need pencils and markers, tracing paper, a scanner, and a computer.