Design of a Visual Identity with Illustration

A course by HolaBosque
Design and illustration study. Buenos Aires, Argentina.
On Domestika since 03/05/2018
, Design and illustration study

Develop a brand universe by applying drawings to your design work

  • Spanish with subtitles in English
  • 92% Positive reviews (79)
  • 1101 students
Design of a Visual Identity with Illustration

Develop a brand universe by applying drawings to your design work

  • Spanish with subtitles in English
  • 92% Positive reviews (79)
  • 1101 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 13 Lessons (1h 47m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

HolaBosque is a design studio, with more than a decade of experience, which has always known how to stand out thanks to the integration of illustration and manual and personalized typography in its design projects. This type of handmade elements achieve unique and very striking results, which have fallen in love with clients such as Águila, Coca-Cola, Quilmes, Adidas, Google or Movistar, among many others.

In this course they will teach you how to draw to design. You will learn to create all kinds of hand drawn elements and apply them in your designs to enrich them and fill them with personality.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Think
  • U3
    U3. To draw
  • U4
    U4. Digitize
  • FP
    FP Final project
View details

You will start knowing the work of HolaBosque and they will tell you what their influences are.

They will show you their creative process: you will see how ideas are born and what techniques they use to materialize them.

You will learn different methods to make unique illustrations and perform exercises that will help you to let go when drawing. You will do all kinds of tests with materials, styles and scales, which will help you to define the style of your designs.

Once the most handcrafted part is finished, you will digitize your drawings, add color and make all the necessary compositions for the different supports in which your design will be captured.

What is this course's project?

You will realize the identity of a music festival from the elaboration of the idea and the concept to the final application in different supports.

Projects by course students

Who is it for?

To designers, illustrators, cartoonists and anyone interested in incorporating their drawings and illustrations into design and branding projects.

What you need

It is advisable, although not essential, to have basic knowledge of Illustrator and Photoshop.

Regarding the materials, you will need pencils and markers, tracing paper, scanner and a computer


1101 Students
79 Reviews
92% Positive ratings
  • More reviews


A course by HolaBosque

Design and illustration study

HolaBosque is formed by four graphic designers whose DNA emphasizes the influence of illustration and handmade typography. The studio has been in operation for more than a decade and throughout this time, each one of its members has been contributing some of their work and their personality to each project.


  • U1


    • Presentation
    • Influences
  • U2


    • Idea and concept
    • materials
  • U3

    To draw

    • Free drawings
    • Selection
    • Composition
    • Typography
  • U4


    • Scanning and scanning
    • Colorization
    • Digital composition
    • Assembly and assembly of originals
    • Professional advice
  • FP

    Final project

    • Designing a visual identity with illustration

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Design of a Visual Identity with Illustration. A Illustration course by HolaBosque

Design of a Visual Identity with Illustration

A course by HolaBosque
Design and illustration study. Buenos Aires, Argentina.
On Domestika since 03/05/2018
  • 92% Positive reviews (79)
  • 1101 students