Marketing for Video Games with Zero Budget

A course by Steve Durán , Video Game Developer

Video Game Developer. Aguascalientes, Mexico.
Joined May 2019

Develop a promotion strategy to make your video game known among the gaming community without financial investment

  • Spanish with subtitles in English
  • 100% positive reviews (25)
  • 1068 students

Develop a promotion strategy to make your video game known among the gaming community without financial investment

A course by Steve Durán

Sometimes, following our dreams doesn't require a huge financial investment. A perfect example of this is Steve Durán, video game developer and founder of Ogre Pixel, the professional studio through which he developed his Lonesome Village project thanks to a funding campaign. After bringing you Platform Game Creation with Unity, Steve now teaches you how to promote your games without a budget.

In this course, learn marketing strategies to get your video games out there. Start by identifying your audience and defining objectives, then get to know the main communication channels to build a substantial community. Create a roadmap of actions to engage gamers organically with zero investment.

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What will you learn in this online course?

10 lessons & 18 downloads

Identity and brand
7 minutes, 16 seconds
Social media
10 minutes, 12 seconds
Main social channels
5 minutes, 43 seconds
Events and conferences
5 minutes, 26 seconds
How to contact the press
6 minutes, 19 seconds
Spanish with subtitles in English
  • 100% positive reviews (25)
  • 1068 students
  • 10 lessons (1h 4m)
  • 18 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a marketing strategy with zero economic investment and create a series of actions and content to engage gamers organically.

Projects by course students

Who is this online course for?

Video game developers who want to get their name recognized in the gaming community and make their projects more visible.

Requirements and materials

To take this course, all you need is the ability to operate your social media and email.


Reviews

1068 Students
25 Reviews
100% Positive ratings

Steve Durán

A course by Steve Durán

Teacher Plus
Video Game Developer

Steve Durán has a degree in Computer Science and, since he learned to program, he has dedicated himself to developing small games and experiments. In 2014, he taught himself how to use Unity and from that moment he began to develop video games professionally.

He is the founder and director of Ogre Pixel, a professional video game development studio where they create fantasy stories in the form of video games with their own brand aimed at the general public. In Ogre, they have players from all over the world.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Core items

    • Define your audience and your objectives
    • Identity and brand
    • Social media
  • U3

    Approach and contact

    • Main social channels
    • Events and conferences
    • How to contact the press
  • U4

    Run the media plan

    • How to create a description for your video game on the platforms
    • Calendar of marketing and development of your video game
  • FP

    Final project

    • Marketing for Video Games with Zero Budget

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Marketing for Video Games with Zero Budget. 3D, Animation, Marketing, and Business course by Steve Durán

Marketing for Video Games with Zero Budget

A course by Steve Durán
Video Game Developer. Aguascalientes, Mexico.
Joined May 2019
  • 100% positive reviews (25)
  • 1068 students