Introduction to Video Testimonials
The importance of the characters and the real stories.
A course by David R. Romay , Director, producer and writer
About the video: The importance of the characters and the real stories.
Overview
“Here I will tell you about the value of taking risks and working with real characters. Trust your instinct and convince your clients that this is the best. ”
In this video lesson David R. Romay addresses the topic: The importance of the characters and the real stories., which is part of the Domestika online course: Introduction to Video Testimonials. Discover how to find great characters in true stories.
Partial transcription of the video
“In today's world. audiovisual materials vie for attention against everything else. Commercials aren't against other ads; milk brands don't merely rival other milk brands. Instead. commercials contend with all kinds of content. various brands. and an array of products. creating a competitive landscape. Nowadays. individuals possess the ability to select the audiovisual content they consume. giving them more One belief I hold is that for effective testimonials. it's crucial to feature genuine individuals rather than hired actors. as many brands mistakenly assume these performers will be more ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Video Testimonials
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Video & TV, Filmmaking, Script, Storytelling, TV, Video, Video Editing
David R. Romay
A course by David R. Romay
His work as a scriptwriter and director, which he has been developing for more than a decade, has led him to work for commercial brands such as Coca-Cola, HSBC, Procter & Gamble, Motorola, Pfizer, Volkswagen or Televisa, among others. However, it is in the documentary field in which David R. Romay moves with greater ease. In 2005, he produced the documentary Toro Negro , which won numerous awards at international film festivals such as San Sebastian, Toronto, Rotterdam, Havana and Cannes.
In addition, he has directed and written documentaries for Clio TV (the producer of the historian Enrique Krauze) and, in 2010, he wrote and directed several chapters of the documentary series Heroes de Carne y Hueso , premiered on the occasion of the bicentennial of the independence. In 2012 he co-directed and co-wrote the documentary Oro, the day that everything changed , a film that tells the story of the Olympic football team, which won the gold medal in London 2012 and, it has become one of the most watched sports documentaries in Mexico.
In the field of fiction, he highlights A solas , a short film premiered at the 2009 Morelia Festival and winner of the Best Actor Award at Short Shorts México. And the recent premiere, at the Shanghai Film Festival 2018, of his first feature film: Behind the Mountain .
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