Learn to create memorable posters with a perfect balance between aesthetic and communication
Quim Marín - graphic designer and art director with more than 20 years of experience creating posters - has designed posters for all types of events and advertising projects, combining aesthetic beauty with communicative effectiveness, although what he enjoys the most is with the posters related to music.
Quim's posters stand out for their use of color, geometric shapes, negative space and typography; elements that teaches you to combine masterfully in this course so you can design posters with graphic personality that will create a trend.
What's included in this course?
You will start knowing the work of Quim Marín and his influences.
Then, you will address the client's briefing so you can start working on your first poster choosing format, materials and style.
You will learn to create striking compositions based on the characteristic elements of Quim's posters. You will discover the importance of color theory, how to place the elements within the composition and the use of typography to achieve an incredible effect.
Quim will give you some tips to attract the eye of the viewer and put on your posters an effective and clear message.
What is this course project?
You will design four posters focusing on different musical styles: electronic, folk, jazz and indie-rock.
Who is it aimed at?
To designers, publicists, artists, musicians, promoters, and anyone who loves graphics and music who wants to learn to create posters with style.
Basic knowledge of Illustrator and Photoshop is necessary. With regard to the materials, you will only need a computer with these installed programs.
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With 20 years of experience in art direction, graphic design and advertising campaigns, Quim Marín is the proud author of countless posters, although his favorites are those that are intimately linked to music, especially rock and jazz.
His style is clearly tilted by geometric shapes, negative space, typography and vibrant colors. His designs are fresh and memorable and at the same time meet the aesthetic and functional objective, with a perfect balance between communicative effectiveness and aesthetic beauty, which has attracted the attention of customers around the world.
Quim Marín combines his work as a graphic designer with the lectures he gives in countries such as Spain, Chile or Russia.