Mood Board Creation: Communicate Concepts Effectively
Negative Space
A course by Gudy Herder , Trend Agency Founder
About the video: Negative Space
Overview
“Often used in design, art, and photography, negative space is one of the key players on a well-structured mood board. In this lesson, I will show you how. ”
In this video lesson Gudy Herder addresses the topic: Negative Space, which is part of the Domestika online course: Mood Board Creation: Communicate Concepts Effectively. Combine colors, materials, text, and images to create compelling tactile mood boards that bring your vision to life and leave an impact on your audience.
Partial transcription of the video
“Negative Space In this lesson, I'll show you how to use negative space on a mood board. To start with, what exactly is negative space? We use it all the time, especially in the visual world, and photographers know very well what negative space is. I could describe it as empty space around an object or between objects. If you see these two images here, they perfectly describe the idea of negative space. You have one object or one open window here in the middle and everything around is the closed windows and they come across as negative space, same over here. What happens with negative space?...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Mood Board Creation: Communicate Concepts Effectively
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Category
Architecture & Spaces, Design -
Areas
Branding & Identity, Decoration, Design, Graphic Design, Interior Architecture, Interior Decoration, Interior Design, Retail Design
Gudy Herder
A course by Gudy Herder
Gudy Herder is the founder of Eclectic Trends, an agency that specializes in developing custom trend analyses for interior design and lifestyle clients. With a background in international retail management, she’s worked with clients including Mango and Massimo Dutti. After taking a sabbatical year, Gudy recognized the need for more creativity in her life and went on to study at two different art schools where she put her love for making things into practice.
Since then, alongside running her agency, she’s been teaching mood board creation workshops to students all over the world in Dubai, São Palo, Bogotá, and more. She has collaborated with brands like IKEA and shares her expertise with over 20K followers on Instagram.
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- 16 lessons (2h 44m)
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- Audio: English
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- Level: Beginner
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