Conceptualisation and Techniques of Digital Illustration
Art direction
A course by Raul Urias , Illustrator
About the video: Art direction
Overview
“Here I will tell you about the course project. I'll tell you how my illustration process is, from landing the idea, to reaching the final stage of color.”
In this video lesson Raul Urias addresses the topic: Art direction, which is part of the Domestika online course: Conceptualisation and Techniques of Digital Illustration. Learn to create an illustrated poster, from the client brief to the final artwork.
Partial transcription of the video
“[Silence] [Music] In this lesson I want to explain the importance of art direction in illustration unlike an artistic project, illustration Its goal is to communicate and for that we need some information that the client does not always give them for this I want to show you a project that I already performed previously for a client in this case it is Google from its concept to the final illustration here we can see the final illustration This illustration was conditioned for Google Mexico the concept was to represent Mexico City, its culture and its people living with mobile devices in this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptualisation and Techniques of Digital Illustration
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Design, Digital Illustration, Traditional illustration

Raul Urias
A course by Raul Urias
Raul Urias is a Mexican illustrator and designer whose artworks stand out thanks to their unique compositions and color palettes. He is truly passionate about popular culture, comics, and cinema. He is also inspired by culture and traditions, which he observes and reinterprets in his work from an artistic perspective.
Some of his clients include Nike, ESPN, Converse, TBWA, Sony Music, Gatorade, The New Republic, and FOX Sports. His signature illustrations have traveled around the world as part of both individual and group exhibitions.
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- 3,106 students
- 23 lessons (4h 51m)
- 28 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever