Design to Communicate
A course by Leire y Eduardo , Graphic Design Professors
Learn to master visual rhetoric
- Spanish with subtitles in English
- 97% positive reviews (391)
- 6215 students
Learn to master visual rhetoric
Leire Fernández and Eduardo Herrera hold PhDs in fine arts and are university professors and researchers specialized in graphic design. They develop design projects together and their work has been recognized through national and international awards.
In this course, they teach you to approach design by way of creating meaningful communicative concepts, showing you how to master visual rhetoric to translate verbal language into graphic language with equal or greater communicative power.
What will you learn in this online course?
15 lessons & 18 downloads
- 97% positive reviews (391)
- 6215 students
- 15 lessons (3h 2m)
- 18 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Apply what you learn in this course about the building blocks of visual rhetoric to designing a book cover, a poster, or a graphic identity for the brand of your choice.
Projects by course students
Who is this online course for?
Designers, illustrators, photographers, artists, or any professional or amateur looking for the most effective way to communicate ideas through design.
Requirements and materials
Basic knowledge of Adobe Photoshop and Adobe Illustrator is recommended but not essential.
As for materials, you need a computer with these or similar design programs installed to create your final project.
Reviews
A course by Leire y Eduardo
Leire Fernández holds a PhD in fine arts and is a graphic design professor at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera holds a PhD in fine arts and is a graphic design professor at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. They have published various books, including Diseño de cubiertas de libros. Recursos de retórica visual, Un proceso creativo en el diseño gráfico de carteles, and Historias que marcan. Origen y significado de 50 marcas gráficas.
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity. This has earned them various awards, including the Klap Platinum award for best font design, the Anuaria de Oro award for best editorial publication design, the Juan de Yciar Award for editorial quality, and the Letra de Plata award in visual and graphic communication for best event coverage.
They also organize and teach numerous courses, workshops, and conferences, including graphic design workshops as part of the summer courses program at the UPV/EHU in San Sebastián, el Congreso de Diseño Gráfico, and las Jornadas de Caligrafía in Arantzazu.
Content
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U1
Introduction
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Presentation
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Eduardo influences
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Influences Leire
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U2
Writing and speech
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For a meaningful design
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Design and verbal substrate
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Design as a process of significance
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U3
The construction of graphic discourse based on visual rhetoric: visual and expressive aspects
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A proposal for the classification of visual rhetoric resources
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Morphological rhetoric: graphic-plastic variants
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Syntactic rhetoric: structural variants
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Syntactic rhetoric: relational variants
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U4
The construction of graphic discourse based on visual rhetoric: aspects of meaning
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Semantic rhetoric: recognition variants
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Semantic rhetoric: referential variants
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Some case studies 1
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Some case studies 2
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Personal projects
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FP
Final project
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Design to communicate
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
nicolealexandra_ra
This content is a lifesaver for anyone starting in graphic design or for those who simply want to refresh the meaning of design in their projects. However, I found it a bit difficult to grasp in just one viewing. I had to replay the content more than twice because it was too technical. It felt like they were reciting a thesis project rather than teaching a class. Nonetheless, I found each lesson meaningful, and I would definitely buy it again.
happyguys
Very deep, like a short study about graphic design.
saraistr
Buen curso con buen contenido, he aprendido mucho y pienso ponerlo en practica en mis proyectos personales. Muchas gracias.
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nadia.noticia
É o segundo curso que faço com Leire e Eduardo e estou plenamente satisfeita. Além de explicar muito bem e ter conhecimento sobre o assunto, eles oferecem muitas referências importantes com bastante fluidez. Recomendo, excelente.
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mav_raquelgarcia
Es un buen curso. Con mucho contenido
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