Brand Storytelling: Learn to Stand Out
A course by Guillaume LamarreArtistic Director
A course by Guillaume Lamarre, Artistic Director
Discover the power of narrative communication and great storytelling to take your brand to the next level
Stories have the incredible power to engage, seduce, energize, and excite. Guillaume Lamarre knows this more than most. Every day he helps his clients stand out from the crowd thanks to the magic of narrative communication.
In this course, he teaches you the basics of storytelling to enable you to strongly position your brand and conquer the market. With Guillaume by your side, learn how to analyze your client's needs and present a product or service that tells its own unique tale.
What will you learn in this online course?
16 lessons & 23 downloads
Influences
6 minutes, 36 seconds
What is storytelling?
7 minutes, 19 seconds
The world of the storyteller
12 minutes, 28 seconds
The discovery of the case study
14 minutes, 31 seconds
Understand the creative process
13 minutes, 3 seconds
Ask yourself the right questions
7 minutes, 30 seconds
What's included in this course?
Guillaume Lamarre starts by explaining what storytelling is and why it is such a powerful and dynamic tool. From Steven Pressfield to Stanley Kubrick and Rolling Stone magazine, discover all the great storytellers who have inspired him.
Then look at how to gather information and understand your client's needs. To go one step further, Guillaume applies his method to the specific case of Sotonye Odugbemi, founder of the brand Daughters of Botany. Now you've got all the skills to write a brief and showcase the brand message thanks to the "value proposition" and "business problem" concepts.
Next, learn to consider the different stages of the creative process of storytelling and discover that the secret to a successful narrative is all in the intrigue, conflict, and convincing characters.
Now it's your turn! Organize all the information you've gathered to concisely weave a brand's story by asking yourself all the right questions.
Guillaume finishes up by sharing his tips for reviewing other people's work as well as your own. As an added bonus, he reveals five secrets to make your story even more memorable.
What is this course's project?
For the final project, create a presentation using storytelling tools to showcase the potential of your product or service.
Projects by course students
Who is this online course for?
Anyone who would like to improve their storytelling techniques and apply them to their brand strategy. Creatives, entrepreneurs, marketers, or artists...we all need to know how to tell a good story!
Requirements and materials
To follow this course, you need paper, a pencil, and a computer with presentation software like PowerPoint or Keynote installed.
Reviews
- 29 days ago
L’instructeur a créé un cours sur le stoorytelling qu’il aurait aimé suivre. C’est réussi ! Je le trouve intelligemment construit.
- 3 months ago
this is awsome
- 3 months ago
Very disappointing content. The information feels vague, and it's poorly translated. The video's written information has no translation to English.
- 4 months ago
Great content.
- 7 months ago
Muy buen curso. me ayudó mucho con mi marca. recomiendo
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Exploration
- What is storytelling?
- The world of the storyteller
- The discovery of the case study
- The art of the brief
- U3
Connection
- Understand the creative process
- The drivers of your story
- Plots: choosing the form of your story
- The bones and muscles of storytelling
- U4
Action
- Finding your “extra purpose”
- Ask yourself the right questions
- Working on your raw material
- Structure its history
- U5
Assessment and progression
- The characteristics of sticky stories
- A storyteller's life
- FP
Final project
- Brand Storytelling: Learn to Stand Out
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Brand storytelling uses narrative techniques to craft and share a compelling story around a company or product. It helps differentiate the brand, engage audiences, and make its message more memorable.
This course is designed for those with some background in communication or creative fields but is accessible to anyone wanting to structure and strengthen their brand storytelling.
You’ll need a computer or tablet, presentation software like PowerPoint, and optionally note-taking materials (paper or digital) for practical exercises.
You’ll learn how to structure a brand story, apply the AIDA method, create symbolic characters, develop a value proposition, and write an effective narrative brief for marketing and communication.
The AIDA method breaks the story into four steps: grab Attention, spark Interest, create Desire, and prompt Action—making it easier to craft persuasive brand stories.
Creating a manifesto asserts the brand’s core values, while an anti-manifesto clarifies what the brand stands against. This helps position the brand authentically and distinctively.
The course teaches techniques to find a powerful narrative hook based on your value proposition, audience needs, and unique brand elements.