Graphic Design with a Social Impact
Conceptualization
A course by Giulia Fagundes , Graphic Designer
About the video: Conceptualization
Overview
“In this class, we will develop the conceptual part of the project, which will guide our next steps starting with sketches and initial image ideas.”
In this video lesson Giulia Fagundes addresses the topic: Conceptualization, which is part of the Domestika online course: Graphic Design with a Social Impact. Learn to develop visual identities that engage with social issues, and give value to your brand.
Partial transcription of the video
“conceptualization Now that you know your project well, we already have the briefing filled out and the research carried out, let's get into the conceptual part of it. The essence is like the root of your project. I usually say that she is the most important part of the project. It will guide the entire visual part. All the verbal part and everything that comes after always ends up starting from the essence. If we imagined our project as a person, the essence would be your beliefs, your experiences. The aesthetic part would be the clothes she wears, the likes she has, what she likes to watch...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design with a Social Impact
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Digital Design, Graphic Design
Giulia Fagundes
A course by Giulia Fagundes
Giulia Fagundes is a Brazilian graphic designer, with a degree from the Mackenzie Presbyterian University, whose main focus is on using her projects to tackle political issues though more diverse designs.
She won the 2020 Latin American Design Festival's Young Talent award and was on the panel of judges at both the 2020 Design Awards and Young Guns 18, organized by The One Club for Creativity. She is also director of the Designers Negres no Brasil initiative to promote the work of black designers. Additionally, she is a partner at Daó, a São Paulo design studio that carries out projects for small and large companies, and has won several editions of the Latin American Design Awards, Brasil Design Award, and Brazil's graphic design biennale, Bienal de Design Gráfico.
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- 11 lessons (2h 3m)
- 20 additional resources (6 files)
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- Audio: Portuguese
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- Level: Beginner
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