Photography for Instagram: Position your Brand

A course by Beatriz Tormenta
Photographer. Madrid, Spain.
Joined February 2018
, Photographer

Make the most of this social media platform by creating attractive photographic content to publicize your brand

  • Spanish
  • 100% positive reviews (16)
  • 562 students

Make the most of this social media platform by creating attractive photographic content to publicize your brand


Spanish
  • 100% positive reviews (16)
  • 562 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 lessons (1h 49m)
  • Available on the app
  • Unlimited access forever
  • Certificate upon completion of the course

Meet your teacher Beatriz Tormenta, who tells you about how cameras came into her life and sparked a drastic career change and what the switch from sociologist to photographer was like. She also shows you some of her favorite projects and the Instagram accounts that inspire her work.

To get started, go over some basic marketing concepts. Learn how to define your brand, outline your objectives, and how to strategically use Instagram's tools to advertise your products or services. Beatriz then shows you a set of tricks to promote your project and find potential clients.

Discover the secrets to Beatriz's success by analyzing each step in her creative process, from the first meeting with the client and the brief to developing concepts and presenting an idea using a mood board and a color palette. Then, see how to draw up a budget and choose the right photography gear for your project.

Plan your photoshoot around key variables such as light, composition, color, and format. Once everything is organized, it's time to capture the three photos for your project: a still-life product photo, a product photo with a human element, and an inspirational photo.

Wrap up the course with a thorough demonstration on how to edit your images. Beatriz teaches you how to retouch your photos and easily make tiny adjustments with your cell phone. She also shares some pro tips on how to add these images to your portfolio to attract new clients.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Create your own personal brand
  • U3
    U3. Create your proposal
  • U4
    U4. The photoshoot
  • U5
    U5. Photo and portfolio editing
  • FP
    FP Final Project
View details

Meet your teacher Beatriz Tormenta, who tells you about how cameras came into her life and sparked a drastic career change and what the switch from sociologist to photographer was like. She also shows you some of her favorite projects and the Instagram accounts that inspire her work.

To get started, go over some basic marketing concepts. Learn how to define your brand, outline your objectives, and how to strategically use Instagram's tools to advertise your products or services. Beatriz then shows you a set of tricks to promote your project and find potential clients.

Discover the secrets to Beatriz's success by analyzing each step in her creative process, from the first meeting with the client and the brief to developing concepts and presenting an idea using a mood board and a color palette. Then, see how to draw up a budget and choose the right photography gear for your project.

Plan your photoshoot around key variables such as light, composition, color, and format. Once everything is organized, it's time to capture the three photos for your project: a still-life product photo, a product photo with a human element, and an inspirational photo.

Wrap up the course with a thorough demonstration on how to edit your images. Beatriz teaches you how to retouch your photos and easily make tiny adjustments with your cell phone. She also shares some pro tips on how to add these images to your portfolio to attract new clients.

What is this course's project?

Design a strategy for your brand on Instagram and shoot three types of photos: a still-life product photo, a product photo with a human element, and an inspirational photo.

Who is it for?

Anyone with an entrepreneurial streak who wants to create content and advertise their products or services using Instagram.

What you need

You don't need any prior knowledge to take this course, but basic notions of photography and editing in Adobe Lightroom are recommended.

As for materials, you need a camera (either a digital camera or your smartphone) and the VSCOcam and Snapseed apps installed on your phone.


Reviews

562 Students
16 Reviews
100% Positive ratings

Beatriz Tormenta

A course by Beatriz Tormenta

TeacherPro
Photographer

Beatriz Tormenta has always been fascinated by the way people are wired, so to better understand them she became a trained sociologist with a focus on social psychology. The first time she held a camera, she discovered that she loved to immortalize everything that her eyes saw with a lens. In 2015, she decided to pursue her passion and is now a product photographer and content creator for Instagram.

Her work involves capturing compelling images for lifestyle, cosmetics, fashion, and food brands such as Bourguignon Floristas, Offset Collage, Hoteles Barceló, and Kaiku. Beatriz specializes in still-life photography featuring products in their everyday context and images with a human element that capture and enhance both the essence of the product and the user's experience.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Create your own personal brand

    • Define our brand
    • Objectives and strategy
    • Find clients
  • U3

    Create your proposal

    • Contact with the client and project approach
    • Make a budget
    • Photographic equipment
  • U4

    The photoshoot

    • Session planning
    • Still life photo of product
    • Product photo with human factor
    • Aspirational photo
  • U5

    Photo and portfolio editing

    • Selection, editing and submission of material
    • Add the project to our portfolio
  • FP

    Final Project

    • Photography for Instagram: position your brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Photography for Instagram: Position your Brand. A Photography, Video, Marketing, and Business course by Beatriz Tormenta

Photography for Instagram: Position your Brand

A course by Beatriz Tormenta
Photographer. Madrid, Spain.
Joined February 2018
  • 100% positive reviews (16)
  • 562 students