Digital Illustration with Illustrator and Photoshop
Conceptualization of the idea: moodboard
A course by Julian Ardila , Illustrator and designer
About the video: Conceptualization of the idea: moodboard
Overview
“In this lesson, we will work on the moodboard, which will help us to have an approach to the image we want to capture on our poster. We will start with the creative process in search of the idea, we will download references in terms of illustration, logo and color palette. ”
In this video lesson Julian Ardila addresses the topic: Conceptualization of the idea: moodboard, which is part of the Domestika online course: Digital Illustration with Illustrator and Photoshop. Learn to communicate and create a graphic identity through illustration.
Partial transcription of the video
“[Music Funk] In this block we will work the Mood Board we will have small approaches of our poster about the street vendor. work references in terms of logo, typography, diagramming, color this will help us to have an idea of our final poster. Let's start Usually when I work what I do first is to look for references that bring us a little closer to what we want to capture in our sketch to help us clarify That idea. References can come from many sides from books, photography, from the same street, from the Internet what I did here is a bit a compilation of images that I think would make me w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Illustration with Illustrator and Photoshop
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Category
Illustration -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Illustration, Traditional illustration, Vector Illustration

Julian Ardila
A course by Julian Ardila
Julián Ardila is a Colombian illustrator and designer based in Mexico, where he founded his own studio: Franca. His beginnings were in advertising, working for agencies such as Leo Burnet and Sancho BBDO. It was a campaign of the latter, in which several illustrators and designers offered to make the brand image of small merchants and street vendors, which served as a springboard to work for clients such as Adidas, Renault, Red Bull, Club Colombia, NBA, Facebook or Google.
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