Learn to design, sketch and complete a piece of complex lettering drawn by hand.
Although all the works of Havi Cruz -designer and illustrator specialized in lettering- are finished in digital format, it could be said that he is an artisan, since, without exception, his projects always begin with the paper and the attention he puts in each curve, detail and ornament is overwhelming.
In this course you will discover the wonderful art of creating personalized ornamental lettering to highlight your projects at a time when design tends towards minimalism. You will learn the most effective techniques to devise, sketch and make a piece of lettering from scratch, starting from the simplest sketch until you get a digital design.
What's included in this course?
You will start looking for inspiration for your ornamental lettering, creating a moodboard in which you will capture these references and define the color palette of your project.
Once you have the initial idea clear, you will make the first sketches, where you will get the composition that you will use in your lettering.
Later, you will experiment with different types of letters and design a capital letter, the most important of the piece. You will also learn to embellish your lettering with some decorative elements that will give you an extra beauty. Then, you will draw the rest of the letters of the composition, adding more and more details until the sketch is ready.
Next, you will digitize your lettering vectorizing the forms. In this process, Havi will explain important concepts such as the use of guidelines and will reveal some of the design secrets that will bring dynamism to your work, such as the technique of applying light and shadow.
Finally, you will add color and some important details so that the lettering stands out and speaks for itself.
What is this course project?
You will design by hand and digitize an ornate lettering for a local business.
Who is it aimed at?
Designers, illustrators and any lover of drawn letters who are looking to learn a new technique to make their work stand out.
You will need basic knowledge of drawing, lettering and some vector program. With regard to materials, it is essential to have basic drawing tools, a computer with Adobe Illustrator, a camera or a scanner and a graphics tablet.
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A decade ago his passion for design and illustration became his way of working. At present, he focuses all his efforts on a discipline that allows him to develop his full potential as an artisan and creative attentive to detail: the ornamented lettering. In addition, he has also made inroads into the world of tattooing.
He has worked in advertising agencies such as Grupo W and is currently part of the Lettres studio. In addition, he has founded his own studio, from which he designs for all kinds of brands and businesses related to his style, such as barbershops, tattoo studios, restaurants and brands of wine, gin, mezcal and beer.