Ornamental Lettering

A course by Havi Cruz , Designer and Illustrator

Designer and Illustrator. Saltillo, Mexico.
Joined November 2016
98% positive reviews (181)
4,355 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish

Learn to design, sketch, and complete a piece of complex lettering drawn by hand.

Although all the works of Havi Cruz–a designer and illustrator specializing in lettering–are finished in digital format, it could be said that he is an artisan, since, without exception, his projects always start on paper and the attention he pays to every curve, detail, and ornament it is overwhelming.

This course leads you to discover the wonderful art of creating personalized ornamental lettering to make your projects stand out at a time when design is tending towards minimalism. Learn the most effective techniques to devise, sketch, and make a piece of lettering from scratch, starting from the simplest sketch to obtain a digital design.

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What will you learn in this online course?

15 lessons & 9 downloads

Inspiration and moodboard
6 minutes, 45 seconds
Color palette
3 minutes, 35 seconds
First strokes
4 minutes, 10 seconds
Letter style
7 minutes, 15 seconds
Capital letter and ornaments
8 minutes, 34 seconds
Fine sketch
17 minutes, 11 seconds
  • 98% positive reviews (181)
  • 4,355 students
  • 15 lessons (2h 16m)
  • 9 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Hand-design and digitize ornate lettering for a local business.

Projects by course students

Who is this online course for?

This course is for designers, illustrators, and any lover of drawn lettering looking to learn a new technique to make their work stand out.

Requirements and materials

You need basic knowledge of drawing, lettering, and a vector program. With regard to materials, it is essential to have basic drawing tools, a computer with Adobe Illustrator, a camera or scanner, and a graphics tablet.


Reviews

4,355 Students
181 Reviews

Havi Cruz

Havi Cruz
A course by Havi Cruz

Teacher Plus
Designer and Illustrator

A decade ago, his passion for design and illustration became his means of work. Currently, he focuses all his efforts on a discipline that allows him to develop his full potential as a craftsman and creative person with attention to detail: ornate lettering. In addition, he has also made inroads into the world of tattooing.

He has worked in advertising agencies such as Grupo W and is currently part of the Lettres studio. In addition, he has founded his own studio, from which he designs for all kinds of brands and businesses related to his style, such as barbershops, tattoo studios, restaurants, and wine, gin, mezcal, and beer brands.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Creative process

    • Inspiration and moodboard
    • Color palette
  • U3

    The sketch

    • First strokes
    • Letter style
    • Capital letter and ornaments
    • Fine sketch
  • U4

    The vector

    • Guide lines
    • Baselines Part 1
    • Baselines Part 2
    • Basic tools (blend tool)
    • Color, lights and shadows Part 1
    • Color, lights and shadows Part 2
    • Final details
  • FP

    Final project

    • Ornamental lettering for a local business

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

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FAQs

Ornamental lettering is the art of designing decorative letters with intricate details and embellishments. In this course, you’ll learn both hand-drawn and digital techniques to create unique typographic compositions, applying ornaments, color, textures, and professional finishes.

This is an intermediate-level course. It’s perfect if you already have basic illustration or lettering skills and want to master advanced techniques in ornamentation, composition, and digitization.

You’ll need paper, pencils, a ruler, eraser, markers, and access to digital illustration software (like Illustrator or Procreate). A graphics tablet is also recommended if you want to dive deeper into digital work.

You’ll learn hatching, hand sketching, using guide lines, ornamental composition, symmetry, applying textures and metallic finishes, plus digitization and layer management in specialized software.

Yes, the course includes lessons on choosing color palettes, simulating metallic effects like gold and silver, and combining colors to create contrast and depth in your designs.

You’ll be able to design bottle labels, restaurant menus, tattoo illustrations, barbershop compositions, and ornamental lettering pieces for various physical and digital formats.

Yes, the course covers traditional sketching and ornamentation techniques as well as vectorization and digital editing methods to achieve professional results.

Information about the course and certificate

Ornamental Lettering. Calligraphy, and Typography course by Havi Cruz

Ornamental Lettering

A course by Havi Cruz
Designer and Illustrator. Saltillo, Mexico.
Joined November 2016
  • 98% positive reviews (181)
  • 4,355 students