Introduction to Digital Marketing on Instagram
A course by Otman AmesnaouDigital Marketing Executive
A course by Otman Amesnaou, Digital Marketing Executive
Learn to manage a brand profile on social media and discover the strategies to make it grow
Otman Amesnau's job involves managing the presence of big brands on social media and creating their digital marketing strategy. In a time when brand consumers are connected to between five and seven social networks, companies must establish a social media presence in order to communicate directly with their audience.
In this online course, Otman teaches you what the first steps are in positioning a company profile or your personal brand on Instagram, which is where most brand engagement takes place. Learn about necessary strategies to improve the online presence of your business and how to establish close and lasting relationships with your clients, giving you access to invaluable information: their first-hand opinions.
What will you learn in this online course?
16 lessons & 22 downloads
The ecosystem of social networks
2 minutes, 15 seconds
Evolution and paradigm shift
2 minutes, 31 seconds
Introduction to Instagram and the type of user present
3 minutes, 39 seconds
Let's learn how Instagram and company profile work
10 minutes, 9 seconds
Instagram limitations
5 minutes, 10 seconds
Instagram posts: stories
5 minutes, 15 seconds
What's included in this course?
To start your digital marketing strategy on social media, you must dive in deep and get to know the ins and outs of these platforms. Otman talks to you about Instagram and how it’s evolved in recent years. He explains how you can get to know its users better and decide who your target audience is.
Then, he describes how a company profile works on Instagram, from setting it up to using each of its multiple functionalities, which you can adapt to your specific needs.
Discover Instagram tools that help you better understand your followers through statistics, an essential component for correctly positioning your business and exploring new paths for growth.
Social media strategy is essential, and that's why Otman tells you about the actions you can take with influencers, interactions, your publications, and your own clients.
To bring the course to an end, Otman shares some brand management success stories on Instagram to inspire you to create your own strategies.
What is this course's project?
Create a digital marketing strategy on Instagram, either for your own business or a fictitious one. It can be a brand, online or physical store, institution—the choice is yours!
Projects by course students
Who is this online course for?
Designers, illustrators, artists, community managers, and anyone looking to get started on optimizing their business’ online presence through social media.
Requirements and materials
No previous experience is required. Regarding materials, as well as a smartphone, a computer is also recommended to access the additional course resources designed to help you get the most out of Instagram as a dynamic tool.
Reviews
- 3 months ago
Habla muy rápido, debería ir más pausado, tuve que ajustar la velocidad de reproducción al 0.75. Igual tiene cosas interesantes, aunque no se profundiza mucho, es un curso elemental, básico; bueno, el nombre del curso lo dice: Introducción.
- 5 months ago
Esta chevere el curso, recomendado
- 7 months ago
Entiendo muy claro la explicacion brindada del curso, muy contenta, gracias
- 1 year ago
Sería un gran curso si se hicieran actualizaciones.
- 2 years ago
Buenos fundamentos pero deberìan actualizar el curso.
Content
- U1
Introduction
- Presentation
- Influences
- U2
First steps on Instagram
- The ecosystem of social networks
- Evolution and paradigm shift
- Introduction to Instagram and the type of user present
- U3
Walk through the social network
- Let's learn how Instagram and company profile work
- Instagram limitations
- Instagram posts: stories
- Instagram posts: feed
- Using Instagram statistics
- U4
Growth in Instagram
- Know our customer and the growth paths
- Interactions strategy
- Customer strategy
- Publishing strategy
- Influencers strategy
- Examples of successful campaigns
- FP
Final project
- Instagram's keys
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create and optimize business profiles on Instagram, design effective campaigns, analyze stats, increase engagement and reach, and turn followers into customers through content strategies and influencer partnerships.
The course is aimed at people with intermediate social media knowledge who want to professionalize their use of Instagram for business, covering everything from basics to advanced strategies.
You don’t need a business account beforehand, as the course guides you step-by-step through creating, setting up, and optimizing an Instagram business profile.
You’ll learn techniques to create eye-catching visual content, optimize posts, use strategic hashtags, and analyze stats to grow your followers and audience engagement.
The course covers analytics tools, post scheduling, and content management platforms like Hootsuite, Metricool, and others that boost growth and efficiency on Instagram.
Yes, you’ll learn how to design effective campaigns, identify relevant influencers, and build collaborations that expand your brand’s reach and credibility.
The course covers feed posts, stories, reels, carousels, videos, and live streams, showing you how to leverage each format based on your brand’s goals.