Best seller

Introduction to Digital Marketing on Instagram

A course by Otman Amesnaou
Digital Marketing Executive. Madrid, Spain.
Joined December 2017
, Digital Marketing Executive

Learn to manage a brand profile on social media and discover the strategies to make it grow

  • Best seller Spanish with subtitles in English
  • 86% positive reviews (661)
  • 14652 students

Learn to manage a brand profile on social media and discover the strategies to make it grow

Spanish with subtitles in English
  • 86% positive reviews (661)
  • 14652 students
  • 16 lessons (1h 30m)
  • 22 additional resources (13 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

Otman Amesnau's job involves managing the presence of big brands on social media and creating their digital marketing strategy. In a time when brand consumers are connected to between five and seven social networks, companies must establish a social media presence in order to communicate directly with their audience.

In this online course, Otman teaches you what the first steps are in positioning a company profile or your personal brand on Instagram, which is where most brand engagement takes place. Learn about necessary strategies to improve the online presence of your business and how to establish close and lasting relationships with your clients, giving you access to invaluable information: their first-hand opinions.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. First steps on Instagram
  • U3
    U3. Walk through the social network
  • U4
    U4. Growth in Instagram
  • FP
    FP Final project
View details

To start your digital marketing strategy on social media, you must dive in deep and get to know the ins and outs of these platforms. Otman talks to you about Instagram and how it’s evolved in recent years. He explains how you can get to know its users better and decide who your target audience is.

Then, he describes how a company profile works on Instagram, from setting it up to using each of its multiple functionalities, which you can adapt to your specific needs.

Discover Instagram tools that help you better understand your followers through statistics, an essential component for correctly positioning your business and exploring new paths for growth.

Social media strategy is essential, and that's why Otman tells you about the actions you can take with influencers, interactions, your publications, and your own clients.

To bring the course to an end, Otman shares some brand management success stories on Instagram to inspire you to create your own strategies.

What is this course's project?

Create a digital marketing strategy on Instagram, either for your own business or a fictitious one. It can be a brand, online or physical store, institution—the choice is yours!

Projects by course students

Who is this online course for?

Designers, illustrators, artists, community managers, and anyone looking to get started on optimizing their business’ online presence through social media.

Requirements and materials

No previous experience is required. Regarding materials, as well as a smartphone, a computer is also recommended to access the additional course resources designed to help you get the most out of Instagram as a dynamic tool.


14652 Students
661 Reviews
86% Positive ratings
  • More reviews

Otman Amesnaou

A course by Otman Amesnaou

Teacher Plus
Digital Marketing Executive

Otman Amesnau, digital marketing manager of Pompeiibrand and founder of Ingeniero Boss, is a specialist in growing brands online. In recent years, he's carried out an in-depth social media marketing study and has learned to manage all kinds of platforms. He pays special attention to Instagram, a visual social network where user-brand interaction takes center stage; it has also become one of the main channels of communication between many brands and their customers.


  • U1


    • Presentation
    • Influences
  • U2

    First steps on Instagram

    • The ecosystem of social networks
    • Evolution and paradigm shift
    • Introduction to Instagram and the type of user present
  • U3

    Walk through the social network

    • Let's learn how Instagram and company profile work
    • Instagram limitations
    • Instagram posts: stories
    • Instagram posts: feed
    • Using Instagram statistics
  • U4

    Growth in Instagram

    • Know our customer and the growth paths
    • Interactions strategy
    • Customer strategy
    • Publishing strategy
    • Influencers strategy
    • Examples of successful campaigns
  • FP

    Final project

    • Instagram's keys

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Digital Marketing on Instagram. Marketing, and Business course by Otman Amesnaou Best seller

Introduction to Digital Marketing on Instagram

A course by Otman Amesnaou
Digital Marketing Executive. Madrid, Spain.
Joined December 2017
  • 86% positive reviews (661)
  • 14652 students