Learn to manage a brand profile on social media and discover the strategies to make it grow
The work of Otman Amesnau consists of managing the presence of great brands in social networks and creating their digital marketing strategy. At a time when consumers of these brands are constantly connected to between 5 and 7 social media networks, the presence of companies in them is vital to communicate with their public directly.
In this course, Otman will teach you how to take the first steps to position a company profile or your personal brand on Instagram, since that is where the users most interact with the brands. You will discover the necessary strategies to improve the online presence of your business and establish close and lasting relationships with your customers, which will allow you to obtain something extremely valuable: to know their opinions first-hand.
What's included in this course?
To start your digital marketing strategy in social networks you must start by knowing and understanding them. Otman will talk about Instagram and its evolution in recent years so you can get to know your users better and decide which one best suits your needs.
Otman will explain how a company profile works on Instagram, from its start up to the use of each of its multiple functionalities, which you can adapt to your specific needs.
You will discover the tools that Instagram gives you to get to know your followers better through statistics, an indispensable tool to correctly position your business and explore new growth paths.
The strategy in social networks is essential, that is why Otman will talk about the actions you can do with influencers, through interactions, your publications and your own clients.
Finally, Otman will talk about successful cases of brand management on Instagram, which can serve as inspiration to create your own strategies.
What is this course project about?
You will create a digital marketing strategy on Instagram for your business or for a fictitious business, which can be a brand, online store, physical store, institution, etc.
Who is it for?
Designers, illustrators, artists, community managers and anyone looking for a way to get started in the world of social networks to optimize the online presence of your business.
It is not necessary to have any kind of prior knowledge. With regard to materials, you will only need a smartphone and it is advisable to have a computer on hand to be able to consult all the additional documentation of the course that Otman has prepared so that you can get the most out of such a dynamic tool.
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Otman Amesnau, digital marketing manager of Pompeiibrand and founder of Boss Engineer , is a specialist in growing brands on the internet. In recent years he has made a deep study of marketing in social networks and has learned to handle all kinds of platforms, with special attention to Instagram, a visual social network in which the interaction between brands and the user is particularly important and that It has become the main means of communication between many brands and their customers.