Illustrated Ideas: Draw Your Inner Universe

Óscar Alonso, better known as 72kilos, is an illustrator and cartoon artist. He uses his drawings to recount the events of his day-to-day life and share his inner universe with nearly two million followers on Instagram. Thanks to his inspiring illustrations, he has collaborated with big-name brands such as adidas, Amnesty International, and the Spanish Red Cross.

He also has thirteen years of experience working in creative advertising, where he developed the ability to quickly generate lots of new ideas and adapt them to contexts with limited time and space. This experience also gave him the skill set he needed to successfully launch and develop his career as an illustrator.