Introduction to Social Media for Creative Entrepreneurs
A course by Pamela Barrón Cobo, Photographer and Entrepreneur
Joined November 2017
Explore tools and techniques to position your business and sell your creative work
Joined November 2017
An important part of freelance creative work is perfecting your personal brand, which, in today's tech-driven world, requires paying special attention to your social media presence. No one knows this better than Pamela Barrón, photographer and entrepreneur with more than 20 years of experience in the creative sector, who managed to quickly position and grow her business by leveraging top digital tools and platforms.
In this online course, she teaches you how to build your brand on social media to attract new clients and position your creative profile. Learn to develop efficient strategies for Facebook, Instagram, and even WhatsApp to promote your work, drive sales, and grow your business.
What will you learn in this online course?
16 lessons & 9 downloads
What's included in this course?
Begin the course by getting to know Pamela, who tells you about her career, her influences, and how she got to where she is today. Continue with an introduction to social media. Pamela gives you a brief history of Facebook and some business tips to get the most out of this platform as a sales channel despite its constantly changing algorithm.
Discover the difference between a personal Facebook profile and a business page, as well as how to use the latter to promote your creative work.
Pamela then shows you her own business page to help you understand the inner workings and create a positioning strategy for your brand. She also explains how to read metrics to measure your reach, as well as how to schedule posts and when's the best time to engage with your audience.
Next, learn everything you need to know about managing your Facebook page, from admin roles and privacy to options for blocking users and comments.
Move on to content, looking at the key differences between organic and paid, and explore the potential of using videos to make yourself stand out from your competitors.
To round out the course, learn how to use platforms like Instagram and WhastApp to expand your reach and boost interaction with your target audience.
- 97% positive reviews (1.5K)
- 30,107 students
- 16 lessons (2h 21m)
- 9 downloads
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop your own strategy to promote your work and attract new clients for your business through social media.
Projects by course students
Who is this online course for?
Creative professionals and entrepreneurs without experience in social media management who are looking for an effective way to position their personal brand and market their work through these platforms.
Requirements and materials
No previous knowledge is required, as Pamela teaches you everything, from the basic concepts to how to launch your own business page.
In terms of materials, you need a computer with internet access, as well as your work to share with potential clients and your followers.
Reviews
Pamela Barrón Cobo
A course by Pamela Barrón Cobo
Pamela Barrón's photography career began spontaneously more than two decades ago, and she's been telling stories through her lens ever since. She combines her passion for photography with her entrepreneurial spirit and love of teaching.
She holds a degree in information design and a Master's in Online Business. She also attended an international digital business seminar at Harvard and is the first female ambassador for Canon in Mexico.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Facebook: the basics
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Introduction
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Difference between a profile and a page on Facebook
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How do I start?
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F-commerce
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U3
Facebook in practice
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Putting what you learned into practice
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Statistics: Why is it so important to read them?
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Administrator roles, privacy and locks
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Programming of publications
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U4
Creating content for social networks
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Creation of organic content
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Creating paid content
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Creation of video and elements that differentiate you from the rest
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U5
Other sales channels
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Instagram
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Whatsapp
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Your product in the hands of the customer
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FP
Final project
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Introduction to social networks for creative entrepreneurs
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is perfect for entrepreneurs and creatives with basic social media knowledge who want to grow their online business. You don’t need to be an expert, but familiarity with Facebook and Instagram is recommended.
You’ll learn how to distinguish between profiles and pages, build content strategies, analyze stats, schedule posts, and sell products using Facebook, Instagram, and WhatsApp tools.
All you need is internet access and active Facebook and Instagram accounts. It’s helpful to have a device to access the platforms and, if you want, basic photography or video tools.
The course teaches you how to interpret Facebook metrics and stats to find the best times to post, the right content types, and how to boost engagement with your audience.
A personal profile is for individual use, while a page is designed for businesses and gives you access to analytics, roles, and advertising tools.
You’ll learn how to use Facebook’s post scheduling feature to plan your content and keep your online presence active automatically.
Yes, the course includes techniques to promote and sell photography on Facebook, Instagram, and Marketplace, plus tips for building your own image library.
Curso práctico y directo. Pamela Barrón, con su amplia experiencia, ofrece herramientas claras para usar Facebook, Instagram y WhatsApp como canales de venta reales. Aprendí a enfocar mi marca personal y a entender qué publicar para atraer clientes, no solo likes. Ideal para creativos independientes que quieren ordenar su estrategia y posicionar su negocio sin perder tiempo.
Muy interesante curso aprendi bastante
Great course, informative and fantastic:)
muy buen curso
Bien.