Explore tools and techniques to position your business and better sell your work
An important part of independent creative work is to take care of your personal brand and, that means, nowadays, pay special attention to the presence of your work in social networks. Pamela Barrón -fotographer and entrepreneur, with more than 20 years of experience in the creative sector- taking advantage of the tools provided by the Internet has achieved, in a short time, position and grow your business.
In this course, you will learn how to get started on social networks to find new clients and position your creative profile. You will discover how to develop strategies that will help you use Facebook, Instagram and even WhatsApp as sales channels, publicize your work, position your personal brand and grow your business.
What's included in this course?
To begin, Pamela will give you an introduction to social networks. It will explain the history of Facebook and give you business tips that will make that, although the algorithm of this social network is constantly changing, you can get all the juice and use it as your main sales channel.
You will learn the difference between a personal Facebook profile and a page; and you will discover the potential of the latter to position your work as creative.
Pamela will open the doors of your networks so that you understand how they work and will teach you to create a positioning strategy for your business. It will also teach you to read the statistics, so you can know the reach of your networks and learn what is the best day and time to publish.
You will see all the options regarding the programming of posts, the administration of your Facebook page, the roles of each authorized user, security and the ability to block users and comments.
You will discover the difference between organic content and paid content, and you will see the potential of using video when it comes to differentiating yourself from your competitors.
To multiply the possibilities of reaching your target audience, you will also learn to use other sales channels such as Instagram and Whastapp.
What is this course project about?
You will develop your own strategy to make your work known and attract more customers to your business through social networks.
Who is it for?
To creative professionals and entrepreneurs with no experience in social media management, who are looking for an effective way to position their personal brand and market their work through social networks.
It is not necessary to have any prior knowledge, since Pamela will guide you throughout the process explaining all the details, from the most elementary, to the start-up of your page on social networks.
With respect to the materials, you will need a computer with internet access and your work to show it to your potential clients and followers.
This is what Domestika courses are like
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Enjoy learning from home without a set schedule. You set your own timetable.
Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
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Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
The career of Pamela Barrón as a photographer began spontaneously more than two decades ago and since then she has not stopped telling stories from behind the lens. She is passionate about photography and, in addition, a born entrepreneur; activities that he combines with his teaching work.
She has a degree in information design and a master's degree in business on the Internet. She has attended an international digital business seminar at Harvard and is the first female ambassador for Canon in Mexico.