Best Seller

Introduction to Social Media for Creative Entrepreneurs

A course by Pamela Barrón Cobo
Photographer and entrepreneur. Ciudad de México, Mexico.
On Domestika since 11/24/2017
, Photographer and entrepreneur

Explore tools and techniques to position your business and better sell your work

  • Best Seller Spanish with subtitles in English
  • 96% Positive reviews (1K)
  • 16370 students
Introduction to Social Media for Creative Entrepreneurs

Explore tools and techniques to position your business and better sell your work


Spanish with subtitles in English
  • 96% Positive reviews (1K)
  • 16370 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (2h 21m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

An important part of independent creative work is to take care of your personal brand and, that means, nowadays, pay special attention to the presence of your work in social networks. Pamela Barrón -fotographer and entrepreneur, with more than 20 years of experience in the creative sector- taking advantage of the tools provided by the Internet has achieved, in a short time, position and grow your business.

In this course, you will learn how to get started on social networks to find new clients and position your creative profile. You will discover how to develop strategies that will help you use Facebook, Instagram and even WhatsApp as sales channels, publicize your work, position your personal brand and grow your business.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Facebook: the basics
  • U3
    U3. Facebook in practice
  • U4
    U4. Creating content for social networks
  • U5
    U5. Other sales channels
  • FP
    FP Final project
View details

To begin, Pamela will give you an introduction to social networks. It will explain the history of Facebook and give you business tips that will make that, although the algorithm of this social network is constantly changing, you can get all the juice and use it as your main sales channel.

You will learn the difference between a personal Facebook profile and a page; and you will discover the potential of the latter to position your work as creative.

Pamela will open the doors of your networks so that you understand how they work and will teach you to create a positioning strategy for your business. It will also teach you to read the statistics, so you can know the reach of your networks and learn what is the best day and time to publish.

You will see all the options regarding the programming of posts, the administration of your Facebook page, the roles of each authorized user, security and the ability to block users and comments.

You will discover the difference between organic content and paid content, and you will see the potential of using video when it comes to differentiating yourself from your competitors.

To multiply the possibilities of reaching your target audience, you will also learn to use other sales channels such as Instagram and Whastapp.

What is this course's project?

You will develop your own strategy to make your work known and attract more customers to your business through social networks.

Projects by course students

Who is it for?

To creative professionals and entrepreneurs with no experience in social media management, who are looking for an effective way to position their personal brand and market their work through social networks.

What you need

It is not necessary to have any prior knowledge, since Pamela will guide you throughout the process explaining all the details, from the most elementary, to the start-up of your page on social networks.

With respect to the materials, you will need a computer with internet access and your work to show it to your potential clients and followers.


Reviews

16370 Students
1027 Reviews
96% Positive ratings
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Pamela Barrón Cobo

A course by Pamela Barrón Cobo

TeacherPro
Photographer and entrepreneur

The career of Pamela Barrón as a photographer began spontaneously more than two decades ago and since then she has not stopped telling stories from behind the lens. She is passionate about photography and, in addition, a born entrepreneur; activities that he combines with his teaching work.

She has a degree in information design and a master's degree in business on the Internet. She has attended an international digital business seminar at Harvard and is the first female ambassador for Canon in Mexico.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Facebook: the basics

    • Introduction
    • Difference between a profile and a page on Facebook
    • How do I start?
    • F-commerce
  • U3

    Facebook in practice

    • Putting what you learned into practice
    • Statistics: Why is it so important to read them?
    • Administrator roles, privacy and locks
    • Programming of publications
  • U4

    Creating content for social networks

    • Creation of organic content
    • Creating paid content
    • Creation of video and elements that differentiate you from the rest
  • U5

    Other sales channels

    • Instagram
    • Whatsapp
    • Your product in the hands of the customer
  • FP

    Final project

    • Introduction to social networks for creative entrepreneurs

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Introduction to Social Media for Creative Entrepreneurs. A Marketing, and Business course by Pamela Barrón Cobo Best Seller

Introduction to Social Media for Creative Entrepreneurs

A course by Pamela Barrón Cobo
Photographer and entrepreneur. Ciudad de México, Mexico.
On Domestika since 11/24/2017
  • 96% Positive reviews (1K)
  • 16370 students