Best seller

Introduction to Social Media for Creative Entrepreneurs

A course by Pamela Barrón Cobo
Photographer and Entrepreneur. Mexico City, Mexico.
Joined November 2017
, Photographer and Entrepreneur

Explore tools and techniques to position your business and sell your creative work

  • Best seller Spanish with subtitles in English
  • 96% positive reviews (1.5K)
  • 27639 students

Explore tools and techniques to position your business and sell your creative work

Spanish with subtitles in English
  • 96% positive reviews (1.5K)
  • 27639 students
  • 16 lessons (2h 21m)
  • 9 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

An important part of freelance creative work is perfecting your personal brand, which, in today's tech-driven world, requires paying special attention to your social media presence. No one knows this better than Pamela Barrón, photographer and entrepreneur with more than 20 years of experience in the creative sector, who managed to quickly position and grow her business by leveraging top digital tools and platforms.

In this online course, she teaches you how to build your brand on social media to attract new clients and position your creative profile. Learn to develop efficient strategies for Facebook, Instagram, and even WhatsApp to promote your work, drive sales, and grow your business.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Facebook: the basics
  • U3
    U3. Facebook in practice
  • U4
    U4. Creating content for social networks
  • U5
    U5. Other sales channels
  • FP
    FP Final project
View details

Begin the course by getting to know Pamela, who tells you about her career, her influences, and how she got to where she is today. Continue with an introduction to social media. Pamela gives you a brief history of Facebook and some business tips to get the most out of this platform as a sales channel despite its constantly changing algorithm.

Discover the difference between a personal Facebook profile and a business page, as well as how to use the latter to promote your creative work.

Pamela then shows you her own business page to help you understand the inner workings and create a positioning strategy for your brand. She also explains how to read metrics to measure your reach, as well as how to schedule posts and when's the best time to engage with your audience.

Next, learn everything you need to know about managing your Facebook page, from admin roles and privacy to options for blocking users and comments.

Move on to content, looking at the key differences between organic and paid, and explore the potential of using videos to make yourself stand out from your competitors.

To round out the course, learn how to use platforms like Instagram and WhastApp to expand your reach and boost interaction with your target audience.

What is this course's project?

Develop your own strategy to promote your work and attract new clients for your business through social media.

Projects by course students

Who is this online course for?

Creative professionals and entrepreneurs without experience in social media management who are looking for an effective way to position their personal brand and market their work through these platforms.

Requirements and materials

No previous knowledge is required, as Pamela teaches you everything, from the basic concepts to how to launch your own business page.

In terms of materials, you need a computer with internet access, as well as your work to share with potential clients and your followers.


27639 Students
1465 Reviews
96% Positive ratings

Pamela Barrón Cobo

A course by Pamela Barrón Cobo

Teacher Plus
Photographer and Entrepreneur

Pamela Barrón's photography career began spontaneously more than two decades ago, and she's been telling stories through her lens ever since. She combines her passion for photography with her entrepreneurial spirit and love of teaching.

She holds a degree in information design and a Master's in Online Business. She also attended an international digital business seminar at Harvard and is the first female ambassador for Canon in Mexico.


  • U1


    • Presentation
    • Influences
  • U2

    Facebook: the basics

    • Introduction
    • Difference between a profile and a page on Facebook
    • How do I start?
    • F-commerce
  • U3

    Facebook in practice

    • Putting what you learned into practice
    • Statistics: Why is it so important to read them?
    • Administrator roles, privacy and locks
    • Programming of publications
  • U4

    Creating content for social networks

    • Creation of organic content
    • Creating paid content
    • Creation of video and elements that differentiate you from the rest
  • U5

    Other sales channels

    • Instagram
    • Whatsapp
    • Your product in the hands of the customer
  • FP

    Final project

    • Introduction to social networks for creative entrepreneurs

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Social Media for Creative Entrepreneurs. Marketing, and Business course by Pamela Barrón Cobo Best seller

Introduction to Social Media for Creative Entrepreneurs

A course by Pamela Barrón Cobo
Photographer and Entrepreneur. Mexico City, Mexico.
Joined November 2017
  • 96% positive reviews (1.5K)
  • 27639 students