Professional Production of Lifestyle Videos for Social Media
A course by Olívia Mucida, Director and Filmmaker
Learn the steps to create expressive, high-quality videos from production through to editing
Creating quality videos full of character for social media can determine the success of a campaign. Director and filmmaker Olívia Mucida, who has worked with brands such as Melissa, Nike, Spotify, and iFood, specializes in web content creation and aims to stand out from the crowd with audiovisual pieces that are expressive and evocative.
In this course, learn to create lifestyle videos in both horizontal and vertical formats to be published on social media. Olívia guides you step by step through preproduction, filming techniques, and the postproduction of images including a soundtrack. By the end of the course, you have professional material ready to be shared with your followers.
What will you learn in this online course?
15 lessons & 19 downloads
- 92% positive reviews (85)
- 2,777 students
- 15 lessons (1h 42m)
- 19 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PremiereWhat is this course's project?
Create a lifestyle video of up to one minute long in both horizontal and vertical formats for publication online.
Projects by course students
Who is this online course for?
Filmmakers, creative professionals, and anyone interested in expressing their ideas through videos bursting with personality.
Requirements and materials
No previous experience making lifestyle videos is needed, just come ready to dive in and get creative.
In terms of materials, all you need is a camera or smartphone and the editing software of your choice (Olívia uses Adobe Premiere).
Reviews
Olívia Mucida
A course by Olívia Mucida
Olívia Mucida is a Brazilian director and filmmaker from Minas Gerais, specialized in videos for the internet. She received her degree in advertising and marketing and has worked in the audiovisual field for over seven years.
She has worked for big names like Nike, Spotify, Melissa, and iFood. Her pieces are based on the principles of feeling and subtlety, both of which are present in everyday life and can be turned into images and films that truly speak to the viewer.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
-
U2
Pre-production
-
Briefing and search for inspiration
-
Creative process for the final video
-
Script construction
-
-
U3
Capture settings
-
Equipments
-
General Settings: Terminology
-
Variable on-camera settings during recording
-
Framing: plane, angle and camera movement
-
-
U4
Production
-
Pre-record
-
Fundraising: hands-on
-
-
U5
Post production
-
Basic knowledge of using Premiere
-
Image mapping
-
Track Editing
-
Editing the final project
-
-
FP
Final project
-
Professional Production of Lifestyle Videos for Social Media
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, perfect for those with basic audiovisual knowledge who want to refine their scripting, filming, and editing skills focused on lifestyle videos for social media.
You'll need a DSLR camera or a smartphone with a good camera, a tripod, a basic microphone, and a computer with simple video editing software. Optional gear includes extra lenses and stabilizers.
You'll learn everything from scriptwriting, scene breakdowns, and production checklists to filming techniques, editing, choosing soundtracks, and promoting videos optimized for social media.
Scene breakdown involves breaking the script into detailed shots, which helps plan the shoot efficiently, saves time, and ensures each scene is captured to support the story.
Lifestyle video scripts emphasize spontaneity and visual sensitivity, unlike traditional scripts that are more detailed and linear. The course teaches how to balance structure with creative freedom.
The course covers camera settings, lens use, shooting in horizontal and vertical formats, framing, camera angles, depth of field, and image stabilization using accessible equipment.
Yes, the course includes file organization, cutting, timeline assembly, audio adjustments, effects, color correction, transitions, and custom titles to create polished, original videos.
Adobe Premiere
Muy buenos consejos y práctico
Ottimo, suggerisce delle idee molto valide.
Excelente!
Very useful. Unique tips and inspirations. Thank you.
Gostei muito do curso, estou migrando aos poucos de Mídias Pagas para a produção de conteúdo com audiovisual e precisava de algo para resgatar alguns conhecimentos e obter. ovas referencias, esse curso me ajudou bastante.
Eu ja possuo alguns conhecimentos técnicos abordados no curso e por esse motivo o entendimento foi muito tranquilo mas acredito que uma pessoa que esteja iniciando ja consegue ter uma boa base de para realizar seus projetos e linhas de raciocínio para se aprofundar.