Building a Personal Brand on Instagram

A course by Vix Meldrew
Content Creator and Online Educator. Londres, United Kingdom.
On Domestika since 09/11/2020
, Content Creator and Online Educator

Discover your niche and create engaging content that grows your audience and builds your brand

  • 100% Positive reviews (3)
  • 319 students
  • Audio: English
  • English, Spanish, Portuguese, German
Building a Personal Brand on Instagram

Discover your niche and create engaging content that grows your audience and builds your brand

  • 100% Positive reviews (3)
  • 319 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 13 Lessons (2h 9m)
  • Available from the app
  • English, Spanish, Portuguese, German
  • Unlimited access forever

Have you ever considered creating an Instagram profile that is impactful, purposeful, and followed by thousands? Vix Meldrew helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey.

In this course, Vix shows you why Instagram is the hottest platform for creating opportunities and engagement with a brand. Learn how to start branding your personal Instagram account and how to connect with your followers through niches. Discover how to take your profile from “strung out” to “stand out” by learning to create incredible content that attracts followers and keeps them coming back.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Brand Your ‘Gram
  • U3
    U3. Plan Your Content
  • U4
    U4. Engagement Strategy
  • FP
    FP Final Project
View details

Start your course by getting to know your teacher, Vix Meldrew. Learn about some of her influences, including her favorite profiles, books, and podcasts, and then briefly go through the content that is covered in this course.

In the second unit, learn how to transmit your brand visuals, vision, and voice through your Instagram profile. Determine what you are offering your followers and who your ideal followers should be. Then, discover the power of niches and learn how to become the go-to person within your online community.

Vix walks you through how to give your Instagram account a makeover so that your vision is communicated through your visual branding. She also shows you how to research your ideal audience and communicate with followers via content, captions, and Stories.

Discover what content pillars are, why they are so useful for building your brand, and how to showcase topics you love to share. See the pros and cons of each format offered on Instagram, including grids, Stories, Live, Reels, and IGTV. Then, connect your pillars with the available Instagram formats to formulate a content plan.

Finally, put your plan into action and start engaging with your new and current audiences. With the help of Vix, learn how to write appealing captions and create captivating stories. Conclude the course by seeing her top tricks and tips for finding and saving the most relevant hashtags.

What is this course's project?

Brand your profile and create a bank of niche-specific content that’s ready to publish.

Who is it for?

This course is for creators, creative business owners, and freelancers who want to build their brands with Instagram.

What you need

You should have an understanding of Instagram to take this course, including its tools, features, and technology. This course is focused on the branding and content strategy side of Instagram.


319 Students
3 Reviews
100% Positive ratings

Vix Meldrew

A course by Vix Meldrew

Content Creator and Online Educator

Vix Meldrew is full-time content creator, influencer consultant, and personal branding expert. In 2016, she began pursuing her passion to learn everything there is to know about building a brand and launching a successful online business.

She is the founder of Grow & Glow, a community of creators and creative business owners looking to turn their personal brands into profitable businesses. You can find Vix’s work on her website or join her more than 40k followers on Instagram.


  • U1


    • About Me
    • Influences
    • What Will We Do in This Course?
  • U2

    Brand Your ‘Gram

    • Your Vision
    • Your Niche
    • Your Visuals
    • Your Voice
  • U3

    Plan Your Content

    • Content Pillars
    • Instagram Content Mediums
    • Content Planning
  • U4

    Engagement Strategy

    • Engage with Your Current Followers
    • Engage with your Ideal Followers
    • Hashtag Strategy
  • FP

    Final Project

    • Brand Strategy for Instagram

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Building a Personal Brand on Instagram. A Marketing, and Business course by Vix Meldrew

Building a Personal Brand on Instagram

A course by Vix Meldrew
Content Creator and Online Educator. Londres, United Kingdom.
On Domestika since 09/11/2020
  • 100% Positive reviews (3)
  • 319 students