Building a Personal Brand on Instagram

Have you ever considered creating an Instagram profile that is impactful, purposeful, and followed by thousands? Vix Meldrew helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey.

In this course, Vix shows you why Instagram is the hottest platform for creating opportunities and engagement with a brand. Learn how to start branding your personal Instagram account and how to connect with your followers through niches. Discover how to take your profile from “strung out” to “stand out” by learning to create incredible content that attracts followers and keeps them coming back.

Start your course by getting to know your teacher, Vix Meldrew. Learn about some of her influences, including her favorite profiles, books, and podcasts, and then briefly go through the content that is covered in this course.

In the second unit, learn how to transmit your brand visuals, vision, and voice through your Instagram profile. Determine what you are offering your followers and who your ideal followers should be. Then, discover the power of niches and learn how to become the go-to person within your online community.

Vix walks you through how to give your Instagram account a makeover so that your vision is communicated through your visual branding. She also shows you how to research your ideal audience and communicate with followers via content, captions, and Stories.

Discover what content pillars are, why they are so useful for building your brand, and how to showcase topics you love to share. See the pros and cons of each format offered on Instagram, including grids, Stories, Live, Reels, and IGTV. Then, connect your pillars with the available Instagram formats to formulate a content plan.

Finally, put your plan into action and start engaging with your new and current audiences. With the help of Vix, learn how to write appealing captions and create captivating stories. Conclude the course by seeing her top tricks and tips for finding and saving the most relevant hashtags.

Brand your profile and create a bank of niche-specific content that’s ready to publish.

This course is for creators, creative business owners, and freelancers who want to build their brands with Instagram.

You should have an understanding of Instagram to take this course, including its tools, features, and technology. This course is focused on the branding and content strategy side of Instagram.