Artistic Photography: Create a Visual Narrative
Color and art direction
A course by Flora Negri , Photographer, Creative Director, and Performance Artist
Joined August 2020
About the video: Color and art direction
Overview
“Now we will see the importance of attributing sensations and meanings to all the elements present in the image. What do the chosen colors and elements tell us?”
In this video lesson Flora Negri addresses the topic: Color and art direction, which is part of the Domestika online course: Artistic Photography: Create a Visual Narrative. Bring a photo shoot to life by learning portrait and self-portrait techniques that tell an intimate and symbolic story .
Partial transcription of the video
“Color and art direction Hi! In this class, I'm going to talk a little about color and art direction. For me, all elements of an image tell us things, communicate to us. I always like to ask myself and ask the portrayed what they feel in each color, what purple makes you feel, what yellow or red do to you. There are several books and studies about common sense in relation to colors and how they affect us and also other books with opinions and more personal studies by artists. One of them is "The psychology of colors" by Eva Heller, which was a study done with about two thousand Germans, from...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Photography: Create a Visual Narrative
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Category
Photography & Video -
Areas
Digital Photography, Fine-Art Photography, Lifestyle Photography, Photographic Lighting, Portrait Photography, Self-Portrait Photography

Flora Negri
A course by Flora Negri
Flora Negri is a photographer, creative director, and performance artist based in São Paulo. When she was little, she used to dream of becoming a writer and is now fully devoted to telling stories through photography. She has photographed some of Brazil's best-known artists in music, theater, and television, such as Paulinho Moska, Chico César, Camila Pitanga, Cauã Reymond, and Letícia Sabatella, to name but a few.
In addition to shooting for album covers, posters, and Brazilian publications, her work was featured in an exhibition and a book put together by GirlGaze in Los Angeles (2017), celebrating the work of 50 female photographers from all over the world.
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- Level: Beginner
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