Lettering: Create Designs with Personality

Conceptualizing ideas

A course by Manuele Mancini estudio , Graphic Design Studio

100% positive reviews (22)

376 students

Audio: Spanish

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About the video: Conceptualizing ideas

Overview

“We will tell you how a real lettering commission comes to us and how we approach it. We are going to establish concepts that will guide our design and help us give the right tone of voice to each word. ”

In this video lesson Manuele Mancini estudio addresses the topic: Conceptualizing ideas, which is part of the Domestika online course: Lettering: Create Designs with Personality. Discover the elements that give expressiveness to letters and let them speak for themselves.

Partial transcription of the video

“Conceptualizing Ideas Now is the time to apply what you have learned in our project. For that we will carry out the order of a client. A few days ago we received an email, asking us to design the covers of some A5 notebooks. These covers had to be developed with lettering and based on three different words. These words were: "fighter", "tango" and "maniac". Three different words with different styles. But they did not give us another request, they left it to our free creation. Difficult because we must find the right style for each lettering. For that we will develop a mood board for each w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Lettering: Create Designs with Personality

Level: Beginner
100% positive reviews (22)
376 students
4 units
22 lessons (4h 19m)
4 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Digital Lettering, Graphic Design, Lettering, Typography, Typography Design

Manuele Mancini estudio

A course by Manuele Mancini estudio

Teacher Plus

Graphic Design Studio

In 2014, graphic designers Gianina Manuele and Gustavo Mancini formed the Manuele Mancini studio, which specializes in lettering, calligraphy, and illustration applied to branding and packaging. They are passionate about the stories that lie behind messages and seek to make each project design unique, always starting from a hand-drawn sketch.

Over the years, they have worked for a wide range of clients from all over the world, including international clients from Australia, Norway, Montenegro, Brazil, Ecuador, China, England, Canada, and the United States. Since 2016, they have also been teaching beginner and advanced lettering workshops in Mendoza, San Luis, Chile, Bolivia, Peru, and Ecuador.