Printed Product Design for Visual Brand Identity
A course by Love Street StudioDesign Studio
A course by Love Street Studio, Design Studio
Learn the creative process for developing branded products that add value to your brand
A brand and its language are defined by the elements that shape its visual identity. When combined, these elements are capable of awakening emotions and creating an instant connection with an audience. With the idea of generating unique experiences through graphic design, Carmo Mineiro and Joana Rangel founded Love Street Studio, a multidisciplinary branding studio that has collaborated with companies like Sony Music, Kencko, and Babel.
In this course, learn how to create different branding elements, from concept, logo, typography, and color, all the way to the final formatting and print. Alongside Carmo and Joana, see how to develop a series of graphic materials that are filled with personality and add value to your brand.
What will you learn in this online course?
15 lessons & 24 downloads
What will we do in the course?
2 minutes, 31 seconds
Definition of stationary and creative process
11 minutes, 44 seconds
Definition of the target audience and concept
4 minutes, 14 seconds
Mood board and typography research
7 minutes, 56 seconds
Typographic behavior test with logo
4 minutes, 20 seconds
Definition of graphics and content
4 minutes, 28 seconds
What's included in this course?
Meet your teachers Carmo and Joana, who tell you about their careers and why they founded Love Street Studio. Learn about their main sources of design inspiration and discover what will be taught in this course.
Learn all about the concepts and functionalities of stationery. Get to know the duo’s creative process for starting your branding project. See how to define your target audience and create a mood board with visual references and typeface ideas.
Discover the importance of typography and try different ideas to ensure your design fits with your client’s logo. Define the graphic elements that will accompany your designs and see how to work with different materials and formats for your stationery.
Next, it’s time to bring your project to life! Begin by sketching visual elements on paper before moving into Adobe Illustrator and defining your composition. Learn how to find the right color system for your project and apply the final touches needed to bring your designs to life.
In the final unit, Carmo and Joana teach you how to prepare your file for final print. Get their expert advice on how to organize a budget and production for printing, as well as some tips and tricks for wowing your client when it’s time to present your project.
Recommended software & tools for this course
What is this course's project?
Create a series of branded design products including: a business card (85x55mm), A4 stationery paper (210x297mm), an A4 folder, and a DL envelope (220x110mm).
Who is this online course for?
For anyone interested in graphic design, including graphic designers and creatives who would like to improve their graphics for branding projects.
Requirements and materials
To take this course, some basic Adobe Illustrator skills are necessary.
As for materials, you only need a computer with Adobe Illustrator.
Reviews
- 9 months ago
Muito bom e bem estruturado
- 3 years ago
Curso bem estruturado, com ótimas dicas. Recomendo muito!
- 3 years ago
Well structured and presented in a very understandable way.
- 3 years ago
Me encanto el curso. Recomendado
- 4 years ago
Good
Focused on art direction, branding, design strategy, and packaging, the studio works mainly with startups, up-and-coming brands, and large companies from the creative industry including Sony Music, Kencko, Almatolia, Grow Healthy, and Martine Love. Carmo and Joana have also collaborated with the Fine Arts and Architecture faculties at Lisbon University.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
Concept
- Definition of stationary and creative process
- Definition of the target audience and concept
- Mood board and typography research
- U3
Definition and organization
- Typographic behavior test with logo
- Definition of graphics and content
- Formats
- U4
Stationary production
- Sketch on paper
- Digital transition and composition definition
- Choice of colors, support and finishes
- Presentation of the project in digital format to the client
- U5
Completion of the stationary
- Artwork: how to prepare the file for printing
- Request for quotation, production and delivery of the final work
- FP
Final project
- Printed Product Design for Visual Brand Identity
What to expect from a Domestika course
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FAQs
The course is intermediate level, ideal for those who already have some graphic design background but want to deepen their knowledge in branding, visual identity, and custom stationery creation.
Basic graphic design knowledge and familiarity with software like Adobe Illustrator are recommended. You don’t have to be a professional, but understanding composition, color, and typography is important.
You’ll learn how to develop visual identities for startups, create stationery pieces, select typography and colors, build mood boards, integrate historical references, and apply a full creative process from concept to client presentation.
The course covers visual identity development, branding, stationery creation (business cards, letterheads), creative techniques, reference research, typography testing, color selection, graphic composition, and project presentation.
Yes, basic Adobe Illustrator skills are important since the course uses it for creating mood boards, organizing artboards, and finalizing graphic projects.
By the end of the course, you’ll be able to create complete visual identities for brands, design business cards, letterheads, envelopes, graphic patterns, digital presentations, and print materials with special finishes.
Yes, the course teaches criteria for choosing typography and colors, testing harmony, contrast, legibility, and applying them to logos and stationery, as well as covering visual trends.