Dynamic Design: Introduction to Flexible Visual Identities

Martin is an amazing world-renowned designer and it is wonderful to be able to see Martin in action sharing how he creates and develops his visual systems! Thank you for sharing with us your knowledge!

El curso está genial. 100% recomendable!

I found great value in this course regarding creating flexible brand identities. I look forward to purchasing the instructors' book on this topic as well for further value.

Very happy I stumbled onto this course. I've always been interested in visual design but never knew much about it, and certainly didn't think I'd find a course that I could learn so much from.

Great course! Prof. Lorenz's teaching style is very engaging and easy to follow. I added valuable tips to my design practices.

Kurs liefert leider nur einen kurzen Einblick in dieses spannende Thema. Sehr interessant und auch gut erklärt!

Ich fand den Kurs interessant aber insgesamt Inhaltlich zu eindimensional. Für so ein komplexes Thema erwarte ich mir mehr Tiefgang. Daher nur für Anfänger. Trotzdem inspirierend.

This course gives a solid base to more effectively create Brand Ecosystems in a modern and sustainable way. Beside introducing the tools and knowledge you need this course also improved my way of sharing the idea and importance of modular concepts with my team and my clients.

Interesting basics, also for photographers or illustrators!

I’m not a graphic designer but after one or two lessons I already could spot the differences due to the paradigm shift towards a more flexible visual identity. I could appreciate the brand new corporate visual identity of a cultural entreprise that works with Matera 2019 ECoC. It’s a way to understand the world around us.
That’s fine, that’s great !

Very concise course and a great refreshing course about identity design overall. Dynamic identities are a great way to go about designing for many different media. Creative coding has taken my interest many years ago and used it to design many different graphic products. This class doesn't go into that, but that's fine. There are many tools you can use to reach these results. Thanks Martin!