

Amazing user experiences are achieved by ensuring the human being is placed at the center of the design process. Using UX research, we can identify problems early and help users easily navigate even the most innovative digital technologies.
Patricia Reiners knows firsthand just how important the research process can be, working as a freelance UX designer with industry leaders like Google and Adobe to create dynamic, user-friendly experiences.
In this course, Patricia demystifies the UX process and shows you how to design your own research plan for creating a seamless digital experience. Once you understand the basics of UX design and have learned to apply different research methods, you’ll be able to help your team solve real problems for just about any digital product.
16 lessons & 13 downloads

4 minutes, 7 seconds

5 minutes, 34 seconds

6 minutes, 58 seconds

5 minutes, 35 seconds

9 minutes, 3 seconds

3 minutes, 13 seconds
Get started by learning the basics of user experience research, when to integrate it, and the most common methodologies used. Understand the different tools and resources available to anyone looking to conduct their own user research.
Once you’ve grasped the basic theory of UX design, write your own user research plan. Clearly define your objectives, develop hypotheses, and put the right research method into practice depending on the type of problem you’re trying to solve.
Learn how to choose the right participants for your user research session and how to develop a useful discussion guide so you can obtain the right kind of feedback during the interview phase.
Patricia shows you how to organize and process the information you’ve gathered from your interviews and research sessions. Then it’s time to discuss the results with your team by making it visual through the creation of an affinity map.
Finally, learn how to create distinct user personas and integrate them into a user journey map. This will help you locate different opportunities and present unique solutions to specific user problems.
Learn how to design a written research plan, develop a discussion guide, and create your own unique user experience for a digital product.

This course is for designers, developers, and anyone looking to get real user insight about digital products early in the design process.
A passion for understanding how things work and a desire to create beautiful digital experiences. No previous design experience is required.

This is an outstanding course. Patricia is a solid presenter, and the UX information is presented in logical, useful chunks; she has a great personality and teaches with both knowledge and experience in the field. Well done!
Excelente!
molto utile, anche se un pò breve.
Great expertise, recommended to get a beginner insight. Very clear and easy to understand.
This course is very clear, the concepts are very easy to understand. She had wonderful expertise.

Introduction
Basics of User Research
Plan Your Research - Research Plan
Planning and Conducting User Research
Final project
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Yes, this course is designed for beginners and requires no prior experience in user research or UX design. You'll learn foundational concepts and practical methods step-by-step.
You only need basic computer skills and internet access to start. All research methods, tools, and processes are explained within the course, so no specialized background is required.
You'll learn how to conduct user research, design user-centered digital products, apply design thinking, use qualitative and quantitative research methods, create research plans, and synthesize insights for real-world applications.
User research is the process of understanding user needs, motivations, and behaviors. It's essential in UX design because it ensures products are intuitive, effective, and aligned with real user problems.
Yes, the course teaches how to build digital prototypes and conduct usability testing with real users to gather actionable feedback and improve product designs.
Absolutely. The course covers designing for immersive technologies like augmented reality (AR) and virtual reality (VR), including best practices and innovative workflows.
You’ll learn to use user research and analytics to understand return patterns, identify user pain points, and design solutions that help reduce product returns in e-commerce.