Creativity for Design Projects
Imaginary friends
A course by Cherry Bomb Creative Co. , Creative Studio
Joined January 2016
Joined January 2016
About the video: Imaginary friends
Overview
“Remember that as designers, we do not design for ourselves (and not even to please or please the client) but, to get the public or user to be interested in what you design. In this lesson, through a playful exercise, we will identify the ideal target of our project and we will learn about their tastes, preferences, hobbies, customs, ideologies, and so on. This will help us understand the direction our project should go. ”
In this video lesson Cherry Bomb Creative Co. addresses the topic: Imaginary friends, which is part of the Domestika online course: Creativity for Design Projects. Explore different recipes to improve your creative process and cook up great ideas.
Partial transcription of the video
“THE INGREDIENTS LESSON 3 IMAGINARY FRIENDS We already know much more about our project, but now we want to know about the final consumer of your project of our project. Let's talk about the target. Although our client Mónica is not there, she helped us meet the target audience, we want to take it a little further and know them beyond the typical concepts, such as socioeconomic status, A, B, C, X, Y, Z. Or if it is a man or woman in their twenties to fifties. Take a second and identify that group of people that will be the target of the project. Know their tastes, their preferences, their ne...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Design Projects
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Category
Design -
Areas
Art Direction, Branding & Identity, Creativity, Digital Design, Graphic Design
Cherry Bomb Creative Co.
A course by Cherry Bomb Creative Co.
Art directors Nora Muñoz and Gabriel Tinoco joined their passion for creativity and design to establish the multidisciplinary studio Cherry Bomb Creative Co., dedicated to creating brand identities, illustration, and web development.
For over ten years under the leadership of this creative duo, Cherry Bomb has worked for major brands such as Nestlé Mexico, Cinépolis, Didi Food, Editorial Santillana, and Editorial Pearson, as well as international organizations such as UNICEF, UNHCR, and the Red Cross, among others.
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- 1,074 students
- 17 lessons (3h 16m)
- 21 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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