Discover the work flow of a professional 3D project
Lucas Casagrande, art director and producer of Motion Graphics, will teach you how to organize and make a 3D flyer for an electronic music event using the Cinema 4D program.
In this course you will learn basic aspects of 3D such as the process of organizing folders and visual references in the pre-production phase, including modeling tricks, rendering and final presentation of the project. All this, under a commercial approach, that is, applying a methodology that allows us to make changes throughout the work process as required by the client.
What's included in this course?
You will begin by getting to know the work and influences of Lucas Casagrande, especially his connection with the world of electronic music, cartoons and the MTV channel.
Next, Lucas will briefly review the necessary keys to organize any type of 3D project (folders, effects, references, dates ...) and its application when working with Cinema 4D. This step will help you later when adapting the piece to other supports quickly.
Once you familiarize yourself with the previous structuring, you will elaborate your own piece starting from a moodboard and a lot of visual references that Lucas will help you find. In addition, at this point, you will learn some professional composition tricks, the different ways to apply a render and the uses in high and low quality.
Next, you will model some extra elements, learn to scale objects according to the proportion and use of certain materials and define the final composition of the project using the blocking methodology (a procedure for sketching the main poses of the action).
To finish you will see Lucas put the lights and cameras in the final composition and you will learn to export the project, render it and apply the last post-production touch-ups with Photoshop.
What is this course project about?
You will create a commercial flyer for an electronic music event.
Who is it for?
To creatives, designers, illustrators and anyone who wants to take their first steps in the world of 3D since it is an introductory course.
It is recommended to have previous basic knowledge of Illustrator, Photoshop and Cinema 4D although it is not essential.
Regarding materials, you must have a computer, access to the Cinema 4D, Photoshop and Illustrator programs and Internet connection.
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Lucas Casagrande is animator, designer, director and producer of Motion Graphics.
At age 18, he went to work in a studio while in parallel he created visuals for electronic clubs. A couple of years later he began to collaborate with MTV as a creative designer and was the director and curator of the Creamfield festival.
Today his specialty is the art direction focused on 3D illustration where he develops personal projects and Motion Graphics.
Lucas defines his personality as impulsive and fun. He likes to do things all the time and that is reflected in his work because of the impact his images produce and the frenetic speed of his pieces. According to comments "I love living life outside the computer being with friends, exploring the city, cooking ... the more I enjoy away from the computer, the better in my work".
For Lucas, the purpose of what he does as an art director and producer is to convey in the most beautiful and correct way possible the need of the clients. In their personal works, the purpose is to generate an impact on the people who see it.
Its clients are agencies such as Gray, Young & Rubicam and brands such as Disney, MTV, Coca-Cola, Starbucks, Sony VAIO and Fox Sport, among others.