Logotype Design for Brand Identity

This course is best for intermediate-level designers with some experience in graphic design or branding. Basic familiarity with Adobe Illustrator and typography is recommended before enrolling.

You will need access to Adobe Illustrator, basic sketching materials, and prior knowledge of graphic design fundamentals to participate fully in this course.

You’ll learn to create custom logotypes, refine letterforms, develop mood boards, present logo concepts to clients, and share your branding work online, along with techniques for poster and packaging design.

The course covers custom letterform creation, moodboarding, logo sketching, digital refinement in Illustrator, logo presentation techniques, client communication, portfolio building, and poster and packaging design workflows.

A working knowledge of Adobe Illustrator is important for this course, as most logo refinement and customization techniques are demonstrated using Illustrator.

You’ll learn both hand-drawn and digital techniques to design, modify, and refine letterforms, including editing ascenders, descenders, and crossbars to create unique logotype elements.

Yes, the course covers best practices for structuring logotype presentations, presenting multiple logo options, and communicating design rationale to clients effectively.

Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.