Plan, produce and edit photographs that tell stories
Cecilia and Marina (Bond) are specialized communicators in Social Media and Branding. In his boutique agency they personalize the images of their clients to improve their communication in social networks through Photography.
In this course, they will teach you the basics of planning, producing and editing spontaneous photographs that draw attention and tell stories. In addition, you will discover how to do all this in an easy and fun way.
There is no basic manual or general rules that can be applied to all photographs on social networks, so this course is an approach to Bond's creative process and his personal style when it comes to capturing images.
What's included in this course?
You will begin knowing the work and the influences of these two creatives settled in Buenos Aires and their beginnings in the world of Advertising.
Then you will discover how brands manage to give personality to their photos and the characteristics of the composition of images according to their own digital language (limitations of size, reading, use made by users) and their application in Social Networks with some real examples .
Within the visual territories that exist, Bond will speak to you of two types: product photography and lifestyle photography. In both themes, they will show you how they prepare the preproduction or preparation phases of the photographic material and the necessary props, the shooting, the selection of photos and the final edition of the images in postproduction.
Once you have your photos ready to be published, you will organize them based on an Instagram grid exploring their creative possibilities and you will discover some additional content that you can add to your content such as creating gifs or retouching with Illustrator.
Finally, Bond will give you some tips on how to present the final project to a client.
What is this course project about?
You must produce and edit a series of photographs that give personality to a personal project or a brand that you like and create a composition the content to be published in Social Networks.
Who is it for?
To creatives, community managers and all those people who are taking their first steps in the world of digital communication since it is an introductory course.
To complete this course you must have artistic curiosity and basic knowledge of photography and image editing.
Regarding the materials, you will need a SLR camera (or if you do not have one, you can take pictures with a compact camera or your Smartphone), a computer and image processing software (or an image editing app). Photographs).
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Cecilia is a social communicator, photographer and actress. Marina is a photographer specializing in digital marketing. Together they form Bond, a boutique agency based in Buenos Aires and specialized in Social Media and Branding where these two friends build digital universes and design strategies adapted to each client in particular.
Some of the brands they work for are: Oreo, Tang, Wanama, John L. Cook, Taylor Made Leather Tokyo, Globba, The Burger Company, Williamsburg Burger Bar, Barugel, Buddies, Austral University, Ranji, etc.