Think Like a Graphic Designer
Label for an alcoholic drink
A course by Enric Jardí , Designer
About the video: Label for an alcoholic drink
Overview
“In this lesson you will see how to give identity to an alcoholic drink through its main communicative element, the label on its bottle.”
In this video lesson Enric Jardí addresses the topic: Label for an alcoholic drink, which is part of the Domestika online course: Think Like a Graphic Designer. Learn to master the creative process of a graphic designer and take your skills to the next level..
Partial transcription of the video
“The starting point of this lesson is a label that theorizes a series of topics on what a traditional drink should be like. The values of craftsmanship, tradition, etc. They are expressed in a way that in this case does not do justice to the product. We will radically rethink the label and to do so we will ask for help from a lettering professional. We will see how we clean the front of the label, the label on the back and the collar of the bottle. We will continue working with an element of identity, in this case a tag and a collar for a drink of traditional character, where the brand of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Think Like a Graphic Designer
-
Category
Design -
Software
Adobe Illustrator -
Areas
Design, Editorial Design, Graphic Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
- 100% positive reviews (56)
- 2,427 students
- 15 lessons (2h 37m)
- 12 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
