Personal Branding Strategy for Social Media
Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients
Social media has quickly become the pinnacle of communication and has transformed the way we interact with our favorite brands. It is the go-to platform for successful businesses and entrepreneurs. Dot Lung, a seasoned social media strategist, teaches how to create a powerful online presence and communicate effectively with potential clients.
Following the wide success of her first Domestika course Instagram Strategy for Business Growth, Dot is here to teach you how to give your personal brand a unique and compelling voice to convert fans into trusted customers. Discover the best ways to strategize content to amplify your audience and build a community around your brand that is far-reaching and engaging.
What will you learn in this online course?
17 lessons & 13 downloads
The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel
10 minutes, 9 seconds
Choosing the Channels That Matter
20 minutes, 38 seconds
Identify Your Purpose
5 minutes, 40 seconds
Identify Your Ideal Client / Target Audience
5 minutes, 0 seconds
The Brand Strategy - Design & Aesthetics
5 minutes, 38 seconds
Brand and Content Pillars
2 minutes, 14 seconds
What's included in this course?
Get to know Dot’s story. She shares her inspiring journey that has led to where she is today. Dot believes that one of the best ways to learn is through trial and error, and encourages you to embrace your own mistakes (and what you’ve learned from them). She also shares her inspirations and influences.
Dive into the foundations of social media marketing. Learn how to effectively carry out funnels, which is the customer journey from initial brand awareness until the point of purchase. Define your objectives and determine your brand’s purpose. Create the framework for your brand by identifying your ideal client, analyzing competition, and honing in on your niche.
Time to create your content. First, define your content and brand pillars: what problem are you solving for your clients? Then, align them with your vision, mission, and values. Discover how to create quality viral content that will amplify your voice to get you leads and followers. Grab your audience’s attention by making your content interactive and educational, but also relatable and shareable. Plan out an entire month’s worth of content in one day.
Learn Dot’s strategies to convert leads into sales. From her outreach approach to her promotion plan, she emphasizes the importance of keeping your process organic. She maintains that humanizing your strategy opens a conversation with your audience and builds trust in your brand.
What is this course's project?
Create an effective social media strategy to generate sales and plan 30 days of content for your brand.
Projects by course students
Who is this online course for?
This course is for freelancers, small business owners, entrepreneurs, consultants, and coaches.
Requirements and materials
All you need is a smartphone and the dedication to learn.
Reviews
- 2 months ago
Me gusto pero senti que necesitaba mas informacion,como que quedara incompleto
- 9 months ago
You know when a person dominates the subject when she can make it seem simple! An unique a sane approach to social media
- 9 months ago
muy bueno
- 10 months ago
Es un gran curso para quienes están comenzando en el mundo de las RRSS. Presenta de forma simple y clara los puntos fundamentales para comenzar a trabajar en los proyectos
- 1 year ago
Il corso è ben strutturato e aiuta a porsi le domande giuste per la creazione di un personal brand. Rimane comunque abbastanza generico (come è giusto che sia), ma è un buon punto di partenza e mi ha spiegato alcuni pilastri a cui non sapevo di dover pensare. Peccato che le letture consigliate sia tutte in inglese e il template di Notion che viene mostrato per la strategia non sia disponibile.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
Content
- U1
Introduction
- About Me
- Influences
- What Will We Do in This Course?
- U2
Foundations
- The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel
- Choosing the Channels That Matter
- Identify Your Purpose
- Identify Your Ideal Client / Target Audience
- The Brand Strategy - Design & Aesthetics
- U3
Content, Content, Content
- Brand and Content Pillars
- Viral Content
- Educational Content: Position Yourself as an Authority
- Storytelling Content
- Sales Content: Your Social Proof
- Batching Your Content Planning Out 1 Month in 1 Day
- U4
Convert
- Word of Mouth and Outreach
- Strategies to Convert
- Community Management
- FP
Final project
- Personal Branding Strategy for Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners looking to build an authentic and charismatic personal brand on social media from scratch.
You'll learn how to define your brand identity, develop confidence and charisma, create a social media strategy, plan content, grow your audience, and convert followers into clients.
You only need basic internet access and a Notion account to use the planning templates provided. No advanced software or prior experience is required.
The course covers techniques for building confidence, overcoming shyness, and expressing authenticity to develop a charismatic online presence.
Yes, you'll learn how to research your audience, evaluate platforms like Instagram, Facebook, Pinterest, and LinkedIn, and select the best channels for your goals.
The Dragon's Formula is a structured approach for creating engaging weekly posts. The course teaches how to apply this formula to boost your content's impact.
Yes, you'll learn batching, scheduling, and how to use Notion templates to plan a monthly content calendar and organize brand assets.