
If you are passionate about pop culture and all things vintage, you will love discovering how to apply this unique style to your advertising projects. Illustrator and character designer Ed Vill found classic cartoons to be a never-ending source of history, comedy, and social criticism capable of transmitting the identity of just about any brand.
This online course will help you take the next step, showing you how to use Procreate and the Apple Pencil to get the most out of your illustrations no matter the media.
17 lessons & 24 downloads

2 minutes, 46 seconds

6 minutes, 16 seconds

14 minutes, 32 seconds

4 minutes, 53 seconds

5 minutes, 23 seconds

7 minutes, 51 seconds
Get to know your teacher, Ed Vill, by going through the highlights of his long professional career. Learn about how Ed was blown away after discovering the infinite creative possibilities working with Procreate can offer. Take a trip through Ed’s many sources of inspiration, from the animated ads of the 1950s to the precision details of Walt Disney.
Next, define what kind of character you’ll be creating in three steps. First, carry out an analysis of a brand to define what key characteristics will be reflected in your cartoon. Second, study your character’s personality through four sketches performing different poses and activities. Finally, create a mood board on Pinterest to gather inspiration from various sources.
Once you have finished the final sketch, immerse yourself in the world of Procreate and discover the powerful features of the Apple Pencil. The final step is digitizing your sketch and exporting it with the appropriate extensions so you can apply it to a wide range of digital and print media.
Design a cartoon-style character that reflects the personality of a brand using Procreate and prepare it to be used in a range of digital and traditional advertising media.

This course is for illustrators, designers, and anyone curious about creating characters from scratch with Procreate. Also for lovers of cartoon-style illustration and retro pop culture.
To take this course it is necessary to have prior knowledge of cartoon-style illustration.
In addition, you will need paper and a pencil, an Apple Pencil, and an iPad Pro with the Procreate app installed.

güzel bir eğitim
top aulas muito legais
Un buen profesor, con mucha energía y muy generoso en su información.
Ed Vill never disappoints! I've known Ed for quite a few years now, and I'm always learning something new from him. His passion and enthusiasm for his art is contagious and inspiring. As someone who is moving from analog into the digital space, I've added yet another wonder tool to my belt thanks to Ed!
Por el momento es muy interesante. Explica muy bien y es muy apasionado, te contagia. Las páginas web que recomienda no son seguras, así que salté ese paso. Lo demás muy bien.
Introduction
What does the project represent?
To work
Finishing and assembly
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
You’ll learn how to conceptualize, sketch, and digitize cartoon characters with a vintage flair, create advertising mascots, apply techniques using Procreate and Apple Pencil, and adapt your illustrations for campaigns, printed products, and social media.
This is an intermediate-level course, perfect for those who already know the basics of digital illustration and want to deepen their skills in character creation and professional techniques.
You’ll need an iPad with Procreate installed, an Apple Pencil, basic digital illustration knowledge, and internet access to follow along and practice.
You’ll discover strategies to showcase your work, create eye-catching visuals, and use custom characters in campaigns to make your brand stand out on social media.
Yes, the course covers techniques for applying your illustrations to physical and digital products, plus advice on layout, exporting, and adapting your designs for various print formats.
Yes, you’ll learn to conceptualize and design advertising mascots, study successful examples, and tailor characters to fit different brand identities.
The course teaches digital moodboarding, attribute mapping, exploratory sketching, dynamic poses, and graphic synthesis to craft characters with personality and visual harmony.