Commercial Product Illustration Using Humor

A course by Felipe Novoa (FEN)
Illustrator and Designer. Bogotá, Colombia.
On Domestika since 10/24/2019
, Illustrator and Designer

Use pop culture elements to turn your illustrations into fun products with Photoshop

  • Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 209 students
Commercial Product Illustration Using Humor

Use pop culture elements to turn your illustrations into fun products with Photoshop

  • Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 209 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (2h 41m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

Felipe has been illustrating ever since he can remember, using his favorite characters as inspiration to create his own, to then discover new forms of art such as stenciling and graffiti to add to his creative repertoire. Now a professional illustrator and designer with over 7 years of experience, Felipe has applied his art to many different types of products such as suitcases for the brand Totto, phone covers for the brand PicMyCase, as well as fashion.

In this course, Felipe shows you how to develop your illustration using humor, originality, and your own culture, and shares his step by step methodology to apply your illustrations to products. Use Adobe Photoshop and Illustrator to create your piece and learn about color, light, shadows, and more to create your illustration, as well as seeing how to prepare your files to send for print when applying it to a product.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Conceptualization
  • U3
    U3. Illustration in Photoshop
  • U4
    U4. Application to products
  • FP
    FP Final project
View details

Get to know Felipe, how he started out as an illustrator, and see his most important work to date. Discover the artists that have most influenced him in developing his own style, with a brief introduction to what is covered in the course.

Felipe starts off by teaching you how to research unique elements of your culture to find concepts for your illustration. Understand how to bring a humorous touch to your work, by studying how to compose rhetorical figures and try out three practical exercises he uses when inspiration is amiss, to overcome a creative block.

Create a mood board of your references, with specific elements to include in your composition to create your sketch. Learn about general rules of composition that are used in photography, cinema, animation, and more, to work them into your concept and make a start on your digital illustration in Adobe Photoshop.

See Felipe’s step-by-step process for digital sketching, from the use of paint brushes in Photoshop to the composition and layout of elements in your artboard. Learn how to create precise contour lines and get familiar with tools such as paintbrush, selection, liquify, and more.

Go from the theory to the practice of creating color palettes for your work, seeing some of Felipe’s expert tips and tricks to harmonize your color scheme. Learn how to apply light and shading to give volume to your illustration. Create the final details of your illustration by adding texture and editing the light, contrast, and color balance. Finish with some of Felipe’s top tips to improve the color of your illustration.

In the second part of your project, Felipe shows you how to apply your illustration to a series of products. Divide your illustration into sections, and prepare the files on Adobe Illustrator for each product. Create the final file for the booklet which you will print on plastic-coated adhesive paper and create your final illustration booklet.

What is this course's project?

The final project of this course is divided into two parts: the first is creating an illustration using the tools and concepts learned in the course with the theme you have chosen. The second part of the project is applying your illustration in various products, creating a booklet from scratch, understanding the materials, and printing specifications to adapt these to their final product.

Who is it for?

Illustrators, designers, artists, and anyone that wants to learn to draw and create a product using their illustrations.

What you need

Basic drawing skills are needed to take this course, as well as basic Adobe Photoshop and Illustrator knowledge.

As for materials, you need a computer with Adobe Photoshop and Illustrator, a graphics tablet (although not compulsory), scissors, a craft knife, plastic-coated adhesive paper to print your illustrations, two pieces of cardboard, white sheets of paper, and your preferred type of paper for your illustration booklet.


209 Students
3 Reviews
100% Positive ratings

Felipe Novoa (FEN)

A course by Felipe Novoa (FEN)

Illustrator and Designer

Felipe Novoa, also known as FEN, is an illustrator, graphic designer, and is passionate about photography. When he was a boy, he collected stickers and as a teenager, he took an interest in urban art and street stickers; This began his fervent journey into illustration, creating his own imaginative style and pursuing his dream to becoming a professional illustrator.

He has designed school notepads for Keepermate, suitcases for Totto, phone covers for Picmycase in California, and has illustrated for the clothing brands Caos in Colombia and Farolli in Peru, as well as illustrating articles for Bacanika magazine and Cartel Urbano.


  • U1


    • Presentation
    • Influences
    • What will we do in the course
  • U2


    • Popular graph
    • The humor
    • Unlocking exercises
  • U3

    Illustration in Photoshop

    • Composition
    • Sketching - Part 1
    • Sketching - Part 2
    • Contour Line
    • Color - Part 1
    • Color - Part 2
    • Lights and shadows
    • Finishes
  • U4

    Application to products

    • Exploded image
    • File preparation
    • Make your sketchbook
  • FP

    Final project

    • Commercial Product Illustration Using Humor

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Commercial Product Illustration Using Humor. A Design & Illustration course by Felipe Novoa (FEN)

Commercial Product Illustration Using Humor

A course by Felipe Novoa (FEN)
Illustrator and Designer. Bogotá, Colombia.
On Domestika since 10/24/2019
  • 100% Positive reviews (3)
  • 209 students