Design the promotional merchandising for a music band
In this course Copete Rocket-a specialized studio in Design and Illustration that have worked for Nike, Converse or the Coachella Festival-will teach you to design the merchandising of a musical group or local band based on a solid concept that encompasses the essence of the group.
To do this, you will learn to analyze the origin of a band and perform a moodboard to obtain the mother concept; later you will sketch different graphic applications to finish these arts with the help of Photoshop and Illustrator. In addition, you will discover the benefits of a good session of product photography and how to use social networks for promotion.
What's included in this course?
You will start knowing the philosophy of Copete Rocket, why are the space cadets and who make up your crew. You will discover some of their works and their major influences (what makes them laugh and inspires them).
Then, you will enter the conceptualization phase of the graphic identity of a music band. For this, you should investigate the group well from an interview in which you will compile all the necessary information for the project (its history, sound, style, etc.).
Next, you will search for visual references and learn to create a moodboard from which the first ideas for design will begin to emerge. You will learn to distinguish simple ideas from mother concepts and, once you have yours, you will make the first sketches. It does not matter that you do not know how to illustrate, the important thing is to capture the main aspects.
In the next phase, Copete Rocket teaches you to materialize the final design through a lettering and a breakthrough iconography. With this design you will elaborate the graphic proposal of the different applications such as a poster, t-shirt, stickers or the famous concert cup.
Finally, you will prepare the final files of the different merchandising proposals to be produced and Copete Rocket will talk about some tips on product shooting and promotion in social networks.
What is this course project about?
You must make different merchandising proposals for a local band or your favorite group.
Who is it for?
To designers, illustrators, creators, music lovers and anyone interested in deepening in branding, merchandising, conceptualization, creativity and visual identity.
Basic knowledge of Illustrator and Photoshop as well as separation of inks in screen printing will be necessary. Some notions about the use of social networks will also be useful.
Pencils, paper, camera and a computer with Illustrator and Photoshop will be used on the materials.
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Copete Rocket is a space station formed in 2014 by Smithe and Pogo; cadets focused on illustration, graphic identity and animation. Now they are on a special mission accompanied by Genaro, Jamer and David who help them discover new territories.
They have worked on commercial projects for Nike, Converse or Corona and for bands such as QOSTA, Tame Impala, Soundgarden, Phoenix and others to make posters for music festivals such as Coachella, Primavera Sound or Corona Capital.