Design Merchandise for Musicians
A course by Copete CoheteSpace Design and Illustration Office
A course by Copete Cohete, Space Design and Illustration Office
Design the promotional merchandising for a music band
In this course Copete Rocket-a specialized studio in Design and Illustration that have worked for Nike, Converse or the Coachella Festival-will teach you to design the merchandising of a musical group or local band based on a solid concept that encompasses the essence of the group.
To do this, you will learn to analyze the origin of a band and perform a moodboard to obtain the mother concept; later you will sketch different graphic applications to finish these arts with the help of Photoshop and Illustrator. In addition, you will discover the benefits of a good session of product photography and how to use social networks for promotion.
What will you learn in this online course?
13 lessons & 17 downloads
Meet the Band
8 minutes, 39 seconds
Research and References
6 minutes, 11 seconds
Group brainstorm
9 minutes, 7 seconds
Consolidate the concept mother and sketching
13 minutes, 28 seconds
Lettering and Iconography
16 minutes, 21 seconds
Lettering and Iconography 2
11 minutes, 50 seconds
What's included in this course?
You will start knowing the philosophy of Copete Rocket, why are the space cadets and who make up your crew. You will discover some of their works and their major influences (what makes them laugh and inspires them).
Then, you will enter the conceptualization phase of the graphic identity of a music band. For this, you should investigate the group well from an interview in which you will compile all the necessary information for the project (its history, sound, style, etc.).
Next, you will search for visual references and learn to create a moodboard from which the first ideas for design will begin to emerge. You will learn to distinguish simple ideas from mother concepts and, once you have yours, you will make the first sketches. It does not matter that you do not know how to illustrate, the important thing is to capture the main aspects.
In the next phase, Copete Rocket teaches you to materialize the final design through a lettering and a breakthrough iconography. With this design you will elaborate the graphic proposal of the different applications such as a poster, t-shirt, stickers or the famous concert cup.
Finally, you will prepare the final files of the different merchandising proposals to be produced and Copete Rocket will talk about some tips on product shooting and promotion in social networks.
Recommended software & tools for this course
What is this course's project?
You must make different merchandising proposals for a local band or your favorite group.
Projects by course students
Who is this online course for?
To designers, illustrators, creators, music lovers and anyone interested in deepening in branding, merchandising, conceptualization, creativity and visual identity.
Requirements and materials
Basic knowledge of Illustrator and Photoshop as well as separation of inks in screen printing will be necessary. Some notions about the use of social networks will also be useful.
Pencils, paper, camera and a computer with Illustrator and Photoshop will be used on the materials.
Reviews
- 6 months ago
muito bom
- 2 years ago
La verdad que son dos capos, tienen grandes trabajos y a traves del curso te dejan muchas herramientas y buenas ideas. Recomiendo.
- 3 years ago
Muy chulo, hay conceptos muy bien explicados.
- 3 years ago
¡Muy recomendable!
- 3 years ago
Excelente el curso. bien explicado la conceptualización de una idea, breve y conciso.
They have worked on commercial projects for Nike, Converse or Corona and for bands such as QOSTA, Tame Impala, Soundgarden, Phoenix and others to make posters for music festivals such as Coachella, Primavera Sound or Corona Capital.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Build Concept
- Meet the Band
- Research and References
- Group brainstorm
- Consolidate the concept mother and sketching
- U3
Development of the Graphic Master
- Lettering and Iconography
- Lettering and Iconography 2
- Lettering and Iconography 3
- Lettering and iconography 4
- Exploration of possible applications
- U4
Merchandising final production
- Final impression
- Product Shoot and Promotion
- FP
Final project
- Merchandising Design for Musicians
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FAQs
You’ll learn how to create posters, music branding, event graphics, album packaging, merchandise, and basic animations using illustration, composition, typography, and photography techniques tailored to the music and cultural scene.
This course is designed for people with basic design or illustration skills—perfect for intermediate learners looking to specialize in music and cultural event projects.
Yes, it’s recommended to have some prior knowledge of Photoshop and Illustrator, as they’re used for digitizing sketches, creating visual effects, and preparing files for printing and merchandise.
You’ll need access to a computer with Photoshop and Illustrator installed, an optional graphics tablet, a scanner or camera to digitize sketches, and basic drawing supplies like pencils and paper.
Yes, the course covers everything from hand sketching, wood engraving, and traditional composition to digitizing, editing, and manipulating illustrations with digital tools.
You’ll learn how to develop custom moodboards, find and combine references beyond just online sources, and distill visual concepts that align with a band’s identity.
By the end, you’ll be able to design concert posters, album packaging, merchandise graphics, simple animations, visuals for cultural blogs, and original artwork for music events.