Introduction to Social Media
A course by Nacho Ballesta Martinez-PáisExecutive Creative Director at The Storytellers
A course by Nacho Ballesta Martinez-Páis, Executive Creative Director at The Storytellers
Create a communication plan for social media and monitor the results
Nacho Ballesta - executive creative director, specialist in social media digital strategy - will teach you to start in social networks and manage the presence of your brand, product, studio, agency, etc. in them.
You will start from the most basic concepts to create a structured communication plan aimed at achieving previously defined objectives, either for specific campaigns or for the day to day of your digital presence.
What will you learn in this online course?
15 lessons & 8 downloads
What's included in this course?
It is an introductory course in which Nacho Ballesta will show you the day to day life of a community manager, what is his reality and what his job is like.
But before, you will know the most elementary aspects to achieve the objectives of work in social networks such as: define the values of the brand, know your target audience or target, establish the platforms in which to be present, as well as the language code ideal to achieve the highest engagement, manage crisis situations or create a structured content calendar following the objectives set.
Finally, you will know how to monitor the results and discover if they are aligned with the objectives.
What is this course's project?
Develop a Communication Plan in social networks starting from the briefing of a brand that wants to reposition its digital strategy.
Projects by course students
Who is this online course for?
To all those people who want to start in the world of Social Media and see in social networks a way to promote and get the most out of your business, whether agency, study or brands.
Communication agencies, marketing departments, advertising students and bloggers who want to learn how to make use of digital communication channels in a goal-oriented way and know the management of social networks of a brand from its initial phase.
Requirements and materials
It is necessary to be familiar with the use of some social network.
In his 17 years of career, he has developed projects in the area of online marketing, content marketing and mrade Marketing for such important brands as Reebok, Timberland, Nike, MediaMarkt or Volkswagen, always with a clear orientation towards the achievement of strategic objectives.
Personally, he defines himself as non-conformist by nature and foodie.
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.