Best seller

Logo Design: From Concept to Presentation

A course by Sagi Haviv , Graphic Designer

Graphic Designer. New York, United States.
Joined October 2019

Learn the basic principles of logo design as you find your personal identity as a designer

  • Best seller
  • 99% positive reviews (3.7K)
  • 59959 students
  • Audio: English, English
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Learn the basic principles of logo design as you find your personal identity as a designer

A course by Sagi Haviv

Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

Read more ↓

Featured review

ban_annamari 08.11.2020 at 21:07

A fantastic course with a lot of insights and AHA-moments, even for somebody working in the field. Great to see the design and presentation process of someone this professional and how he deals with clients (a crucial part of our job). Thank you!

More reviews

What will you learn in this online course?

16 lessons & 12 downloads

What is a Designer?
3 minutes, 37 seconds
Choose Your Client
15 minutes, 47 seconds
Understand Your Client
11 minutes, 56 seconds
Concept Development
16 minutes, 9 seconds
Typography
5 minutes, 11 seconds
How to Build the Case
5 minutes, 41 seconds
  • 99% positive reviews (3.7K)
  • 59959 students
  • 16 lessons (2h 33m)
  • 12 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, English
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

As a final project, you will have to find a client, to design a logo for their business and to convince them to adopt it. So, at the end of this course, you will not only have the logo but also the tools to sell it.

Projects by course students

Who is this online course for?

Anybody who wants to learn about identity design and logos.

Requirements and materials

You will not need any previous knowledge, just the will to learn about logo design.


Reviews

59959 Students
3679 Reviews
99% Positive ratings

Sagi Haviv

A course by Sagi Haviv

Teacher Plus
Graphic Designer

Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.

A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.


Content

  • U1

    Introduction

    • Introduction
    • Influences
    • What Will We Do in the Course?
  • U2

    Change of Mindset

    • What is a Designer?
    • The Responsibility of Expertise
  • U3

    Defining the Basic Principles of Logo Design

    • What Is a Good Logo?
    • Logotype vs. Symbol
    • Student Logos Analysis
  • U4

    How to Transform Ideas into Iconic Marks

    • Choose Your Client
    • Understand Your Client
    • Concept Development
    • Refinement
    • Typography
  • U5

    It’s All about Preparation

    • Applications
    • How to Build the Case
    • Bringing the Client Along
  • FP

    Final project

    • Logo Design: From Concept to Presentation

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Logo Design: From Concept to Presentation. Design course by Sagi Haviv Best seller

Logo Design: From Concept to Presentation

A course by Sagi Haviv
Graphic Designer. New York, United States.
Joined October 2019
  • 99% positive reviews (3.7K)
  • 59959 students