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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Valerie Manzano

Valerie Manzano

@cosmicxxi

Buenos Aires, Argentina

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Valerie Manzano

Courses

  • Specialization in Creative Writing and Children's Illustration . Illustration, and Writing course by Domestika

    Specialization in Creative Writing and Children's Illustration

    A specialization by multiple teachers

    Illustration, and Writing

  • From Autobiography to Illustrated Story. Illustration course by Paloma Valdivia

    From Autobiography to Illustrated Story

    A course by Paloma Valdivia

    Illustration

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Projects

  • Mi proyecto del curso: Ilustración para el Tarot: Estilo mexicano, día de los muertos. Drawing, Digital Illustration & Ink Illustration project by Valerie Manzano - 04.23.2024
  • Viajando desde mi ventana: Creación y desarrollo de novelas gráficas. Traditional illustration, Comic, Stor, telling, Stor, board, and Narrative project by Valerie Manzano - 11.09.2023
  • Mi proyecto del curso: Dibujo para el autoconocimiento: cuenta tu historia. Traditional illustration, Comic, and Drawing project by Valerie Manzano - 08.06.2023
  • Mi proyecto del curso: Creación de mapas ilustrados: refleja la esencia de la ciudad. Traditional illustration, Infographics, Drawing, Digital Illustration, and Digital Painting project by Valerie Manzano - 01.25.2023
  • Mi Proyecto del curso: Diario de viaje: LIVE IN FLUO. Traditional illustration, Writing, Creativit, Drawing, Sketchbook, and Narrative project by Valerie Manzano - 06.14.2021

Professional listing

  • Valerie Manzano – @cosmicxxi
  • manzanoestudio.wordpress.com/

Joined November 2016
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Recent projects
  • Mi proyecto del curso: Ilustración para el Tarot: Estilo mexicano, día de los muertos. Drawing, Digital Illustration & Ink Illustration project by Valerie Manzano - 04.23.2024

    Mi proyecto del curso: Ilustración para el Tarot: Estilo mexicano, día de los muertos

    cosmicxxi

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  • Viajando desde mi ventana: Creación y desarrollo de novelas gráficas. Traditional illustration, Comic, Stor, telling, Stor, board, and Narrative project by Valerie Manzano - 11.09.2023

    Viajando desde mi ventana: Creación y desarrollo de novelas gráficas

    cosmicxxi

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