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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Alfredo Corzo

Alfredo Corzo

@corzoalfredo

Santa Cruz de Tenerife, Spain

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Alfredo Corzo

Courses

  • Using ChatGPT for Work. Marketing, Business, and Artificial Intelligence course by Víctor Mollá

    Using ChatGPT for Work

    A course by Víctor Mollá

    Marketing, Business, and Artificial Intelligence

  • Personal Branding for Artists. Illustration, Marketing, and Business course by Jumping Lomo

    Personal Branding for Artists

    A course by Jumping Lomo

    Illustration, Marketing, and Business

See all their courses

Course lists

  • Photoshop - Illustrator Photoshop - Illustrator Photoshop - Illustrator

    Photoshop - Illustrator

    A list by Alfredo Corzo

    0
  • After Effects After Effects

    After Effects

    A list by Alfredo Corzo

    0
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Projects

  • Mi proyecto del curso: Dibujo arquitectónico expresivo con marcadores de colores. Sketching, Drawing, Architectural Illustration, Sketchbook & Ink Illustration project by Alfredo Corzo - 11.28.2023

Professional listing

  • Alfredo Corzo – @corzoalfredo
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Joined August 2020
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  • Mi proyecto del curso: Dibujo arquitectónico expresivo con marcadores de colores. Sketching, Drawing, Architectural Illustration, Sketchbook & Ink Illustration project by Alfredo Corzo - 11.28.2023

    Mi proyecto del curso: Dibujo arquitectónico expresivo con marcadores de colores

    corzoalfredo

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