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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Clémence Bourneuf
Teacher Plus

Clémence Bourneuf

@clemence_bourneuf

Angers, France

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  • Jewelry Box par le designer Jean-Luc Lemounier. Design, Furniture Design, Making, Embroider, Arts, Crafts, Decoration, Interior Decoration & Interior Architecture project by Clémence Bourneuf - 09.26.2022
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    Jewelry Box par le designer Jean-Luc Lemounier

    clemence_bourneuf

  • Eventail brodé en paille et fil d'or. Embroider, Interior Decoration, Arts, and Crafts project by Clémence Bourneuf - 09.26.2022
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    Eventail brodé en paille et fil d'or

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  • Collection Coeur <3. Embroider, Jewelr, Design, Accessor, and Design project by Clémence Bourneuf - 09.26.2022
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    Collection Coeur <3

    clemence_bourneuf

  • Collection Belle des Champs. Embroider, Jewelr, Design, Accessor, and Design project by Clémence Bourneuf - 09.26.2022
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    Collection Belle des Champs

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  • Collection Egypte. Embroider, Jewelr, and Design project by Clémence Bourneuf - 09.26.2022
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    Collection Egypte

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View clemence_bourneuf's profile
  1. Creatives
  2. Angers, France
  3. Arts & Crafts in Angers, France
  4. Clémence Bourneuf

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