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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Clarissa Greca

Clarissa Greca

@clasgreca

Aveiro, Portugal

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    Diogo Sampaio Diogo Sampaio @diogosampaio Matte Painter, Concept Artist Porto, Portugal
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    • Photographic Composition
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    • Surreal Imagery Vol. 02. Design, Concept Art, Matte Painting, and Digital Architecture project by Diogo Sampaio - 09.23.2023
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    Andreia Ribeiro Andreia Ribeiro @andreia_v_ribeiro Creative Director Lisbon, Portugal
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    Danny Bittencourt Danny Bittencourt @dannybbittencourt Poeta visual, escritora e educadora Bergamo, Italy
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      Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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      Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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      • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
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    • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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      Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
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          Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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          • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
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          Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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          • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
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          Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
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          Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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            • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
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            Domestika Domestika @domestika Berkeley, United States
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            • Jéssica Kilpp Jéssica Kilpp @jessicakilpp Aveiro, Portugal
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            4. Clarissa Greca

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