The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.
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But who knows? That might change, so watch this space!
