Podcasting is the new blogging: an intimate, creative and growing channel that can give voice to your brand or passion. Find out how to take advantage of it The way we consume content has changed radically in recent years. If a decade ago blogs were the preferred space to learn, share knowledge or discover new creative voices, today the podcast takes that place. Podcastingpodcasting has experienced explosive growth: it is accessible, easy to produce and reaches the audience in a direct, intimate and flexible way. It's not that blogs have disappeared, but that the audio format has become their natural evolution, complementing and amplifying the possibilities for communication. In this article we explore why the podcast is considered the new blog, what its advantages are and how it can become a powerful resource to boost your brand or your passion.
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A course by Jane French
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