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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Bernardo Gutiérrez

Bernardo Gutiérrez

@btek

Tulsa, Chile

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    Adam Katz Adam Katz @adamkatz_xyz Founder / Creative Director New York, United States
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    Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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      • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      Quentin Bresson Quentin Bresson @quentin_bresson París, France
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      • Programme B - Dans l'ombre de Jack L'éventreur . Podcasting project by Quentin Bresson - 05.05.2022
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      David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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      Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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      Claudio Seguel Claudio Seguel @claudioseguel Tulsa, Chile
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      • Taller de Storytelling Barrios Comerciales. Marketing, Stor, and telling project by Claudio Seguel - 06.22.2019
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