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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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Jose Flores

Jose Flores

@andresfg23

San José, Costa Rica

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    Manuela Montoya Escobar Manuela Montoya Escobar @manumontoya Ilustradora & Art Director Barcelona, Spain
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    4,228
    • Design
    • Traditional illustration
    • Amazonas. Traditional illustration project by Manuela Montoya Escobar - 07.22.2021
    • Cicatrius amb una altra història. Traditional illustration project by Manuela Montoya Escobar - 05.24.2021
    • El bosque de la serenidad.. Traditional illustration project by Manuela Montoya Escobar - 05.24.2021
    • Inktober . Traditional illustration project by Manuela Montoya Escobar - 05.18.2021
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    Nikky Lyle Nikky Lyle @nikkylyle London, United Kingdom
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      • My project in Resumes for Creatives: Craft Your CV and Cover Letter course. Creative Consulting, Portfolio Development, Communication, and Business project by Nikky Lyle - 02.25.2022
      • Post Quarantine. Design, Traditional illustration, Advertising, and Lettering project by Nikky Lyle - 11.19.2021
      • TEDx Talk Creative Recruitment With Conscience . Design, Advertising, Traditional illustration, Motion Graphics, UX / UI, Animation, Art Direction, Br, ing, Identit, Editorial Design, and Graphic Design project by Nikky Lyle - 11.19.2021
      • A Fool-Proof Guide to Nailing Your CV and Portfolio. Design, Advertising, Br, ing & Identit project by Nikky Lyle - 11.19.2021
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      Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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      52,660
      • Photography
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      • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
      • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
      • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
      • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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      Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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      • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
      • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
      • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
      • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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      Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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      • Traditional illustration
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      • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
      • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
      • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
      • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      • Web Design
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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      119,945
      • Design
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      • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
      • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
      • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
      • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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      TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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      70,722
      • 3D
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      • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
      • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
      • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
      • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
    • Vicky Ramos Vicky Ramos @gatoymedio Ilustradora San José, Costa Rica
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      63
      • Traditional illustration
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      Carlos Rosales Quan Carlos Rosales Quan @carlos_1994 Diseñador Publicitario. Barcelona, Spain
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      • Mi proyecto del curso: Retoque Fine Art en Photoshop. Photograph, Post-production, Photo Retouching, and Photomontage project by Carlos Rosales Quan - 07.26.2024
    • Huertas Felipe Huertas Felipe @fotofelipehuertas Fashion Freelance Photographer Madrid, Spain
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    • Fabi Calderón Fabi Calderón @fabi_calderon07 San José, Costa Rica
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